“Imagination is everything. It is the preview of life’s coming attractions.”
~ Albert Einstein
A few years ago, authors James Kouzes and Barry Posner wrote a great book entitled “The Leadership Challenge.” In it, they told the story of U.S. Army Major General John H. Stanford.
Despite flunking sixth grade, Stanford got into college on a ROTC scholarship. After college he survived multiple tours of duty in Korea and Vietnam. He later rose to prominence in the military and then in the public sector, eventually becoming the superintendent of the Seattle Public Schools where he took public education to a new level.
In the book, Stanford is quoted as saying the following:
“The secret to success is to stay in love. Staying in love gives you the fire to ignite other people, to see inside other people, to have greater desire to get things done than other people. A person who is not in love doesn’t really feel the kind of excitement that helps them to get ahead and to lead others and to achieve. I don’t know any other fire, any other thing in life that is more exhilarating and is more positive a feeling than love is.”
So there it is: the secret to success is to stay in love.
To ensure your business’ success, you need to stay in love with that too! To do that, create great products/services, hire people you enjoy working with, talk to others about your business, and delegate/outsource the task you don’t like to complete yourself.
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Today’s Question: Which multi-billion dollar company found its beginnings as a “Hot or Not” type photo rating website?
Previous Question: Ice cream maker Baskin-Robbins launched its iconic “31 Flavors” slogan in 1953 in an effort to gain market share over which competing restaurant?
Answer: Howard Johnson
Howard Johnson was famous for its 28 different flavors of ice cream at the time, and the idea for Baskin-Robbins to have 31 flavors was recommended by Carson Roberts Advertising.
Founders Burt Baskin and Irv Robbins also decided that people should be able to sample any of the flavors until they found one they wanted to buy, and the iconic little pink spoon was also added to their marketing strategy.
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