12/6/2021 Tip: The Point of Marketing

Today’s Quote

“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.”
~ Henry Ford


Today’s Tip

“The point of marketing is to make selling superfluous.”

This is a great quote from management guru Peter Drucker. What it means is that if you do a great job in marketing, sales will be easy. 

Likewise, there are other things you can do to improve your sales without having to resort to aggressive sales tactics. One of them is to create a stronger USP.

Your USP or unique selling proposition is what distinguishes your company from others.

Here are some famous USPs:

  • The nighttime, coughing, achy, sniffling, stuffy head, fever, so you can rest medicine. (Nyquil)
  • Pizza delivered in 30 minutes or it’s free. (Dominos Pizza)
  • When it absolutely, positively has to be there overnight. (Federal Express)
  • 15 minutes or less can save you 15% (GEICO)

Each of these USPs does a great job in distinguishing these companies and getting customers to choose them over competitors.

Come up with a great USP for your business and then let everyone know about it.


Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.

The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

The 1-Day Marketing Plan <— 



Today’s Question: What was the original name of the Bank of America?

Previous Question: Why do zippers have YKK on them?

Previous Answer:  The YKK stands for Yoshida Kogyo Kabushikikaisha. 

In 1934, Tadao Yoshida founded Yoshida Kogyo Kabushikikaisha (translated Yoshida Industries Ltd.). 

This company is now the world’s foremost zipper manufacturer, making about 90% of all zippers in over 206 facilities in 52 countries. Their largest factory in Georgia makes over 7 million zippers per day.


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