1/30/2021 Tip: The Exact Email Marketing Metrics I Measure

Today’s Quote

“Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.”
~ William Durant


Today’s Tip

Email is a very effective marketing strategy.

In fact, last year I sent 4,582,186 emails. For each email I send, here are the exact metrics I track and the ones you should track too:

  1. # of emails sent
  2. # of emails opened
  3. Open rate (%)
  4. # of emails clicked
  5. Click through rate (%)
  6. Unsubscriber rate (%)
  7. Sales & leads generated

Importantly, always work to improve these metrics over time.


Today’s Resource

Want More Customers? (Do this now…)

If you want more customers, you need a better marketing plan.

A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.

The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!

And I’ve got good news today…

Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!

The 1-Day Marketing Plan <— 



Today’s Question: What was plastic first used for in the United States?

Previous Question: Which now famous company’s name was initially proposed as “Pequod”?

Answer: Starbucks

Starbucks founders apparently had a thing for Moby Dick, as “Pequod” is the name of the main ship in the novel.

The original name idea was scrapped after someone close to the founders stated, “No one’s going to drink a cup of pee-quod!” They settled instead on the name Starbucks, after Captain Ahab’s first mate in the same book.

Make sure you spend time thinking about your company’s name and the names of your products and services. At the absolute minimum, make sure they are easy to say and spell. Ideally, your names are memorable and connote the precise image you are trying to portray.

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