“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.”
~ Henry Ford
The biggest mistake companies make when managing a sales team is neglecting their top sales performers. Rather, they tend to focus on improving their lowest performers.
There are two problems with this approach.
First, working with and improving the performance of your best sales performers by only 10% may be easier and more beneficial than improving the performance of your lower sales performers by 25%.
Secondly, your top sales performers are the ones that will be targeted by headhunters and other firms, and you can’t afford to lose them.
So, sure, you should spend time improving the results of your poorer performers, but always focus more on working with your top performers.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: What term denotes the socio-cultural changes that occur in poor areas when wealthy people buy housing property there?
Previous Question: What devilish name was used to describe an apprentice who performed a number of tasks such as mixing tubs of ink in a printing establishment?
Previous Answer: A printer’s devil.
The origin of printer’s devil is not definitively known and there are several origin stories.
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