“Success seems to be largely a matter of hanging on after others have let go.”
~ William Feather
You should never send venture capitalists (VCs) your business plan in your initial contact.
You must realize that VCs are drowning in unsolicited business plans. They are not going to read your business plan if you send it to them in the initial email.
Actually, you shouldn’t even send an Executive Summary or a PowerPoint in this first email. So what should you say in your email?
Instead of sending your business plan, give the VC “teaser” points about your venture. What do I mean by “teaser” points? “Teaser” points are 5 to 6 bullets (200 words or less) about your venture with the key points of it.
The goal of the teaser email is to:
- Create intrigue and excitement
- Show that the market size is big enough
- Show that the management team is unique
- Prove that the venture is capable of generating significant revenues over time
- Create a sense of urgency (e.g., implying that you will get financing within 90 days with or without them)
If the VC is interested, they will email you back to request an executive summary, PowerPoint deck, or even your full business plan.
Forget Old School!
The “old-school” way of raising venture capital is DEAD!
And that’s why I created this page for you… to show you how to do it right.
There’s a common mistake almost every entrepreneur makes… and if you approach venture capitalists like most entrepreneurs, you’ll NEVER get funded.
Today’s Question: An illustration of what TV and movie “celebrity” appeared on the teal-blue bottle of a unisex fragrance called Amphibia in 1995?
Previous Question: What was the only product ever promoted by Elvis Presley in a television commercial?
Previous Answer: Donuts, for Southern Made Donuts.
The Southern Maid Donuts television commercial was shown in 1954. It was said that Elvis loved jelly donuts, and this influenced his decision to do a commercial for the donut company.
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