SHANNON PHANEUF VILLARROEL - Engagement Professional

With over sixteen years experience in business management and development, Shannon serves as an analytical and conceptual thinker who effectively partners with entrepreneurs to assess opportunities, facilitate strategic decisions, and drive implementations. Prior to joining Growthink, Shannon has been instrumental in creating business plans, conducting feasibility analyses, and supporting grant-based initiatives for both national and international organizations. With an extensive background and commitment to community-based work, Shannon  is versatile in her approach to serve diverse populations and is committed to providing a personalized approach to each client. Her pledge is to work with them and walk with them through their entrepreneurial journey. In addition to possessing a MBA, MS in Economic Development and Entrepreneurship, and MPA, Shannon is currently a doctoral student, where her research focus includes microenterprise, small business development, and community-based entrepreneurship training to facilitate local economic development.

Utilizing a client-centric approach to engagements, Shannon offers the following skill set:

Business Planning

Aided both private for-profit agencies and public sector nonprofits with organizational planning, grant writing, and strategic management

Created business plans for funding (debt, equity) and specialty purposes (operational, landlord / tenant, franchise approval, E2/EB5/L1 immigration visas, nonprofit)

Developed executive summaries and investor decks in support of full business plan

Assisted clients with preparation and submission of IRS Form 1023 in support of organizational tax-exemption status under Section 501(c)3

Market Analysis

Developed primary market research studies using quantitative and qualitative methods (including surveys, interviews, field studies, focus groups) and data analysis techniques (descriptive, inferential) 

Utilized secondary market research databases (IBIS World, Mintel, ESRI ARCGis, DJX / Factiva, Lexis-Nexis, Progressive Digital Media / Datamonitor) to prepare reports

Crafted business viability assessments (industry / firm analysis with financial evaluation including profitability, liquidity, and activity ratios) 

Researched and prepared economic impact reports using key indicators (location quotient, employment multipliers, shift share analysis)

Financial Forecasting / Management

Developed three and five-year pro forma financial projections

Drafted proposals to secure debt / equity financing and grant funding (USDA VAPG / SBIR / NIH / DoD / DoED grants and foundational proposals)  

Researched, prepared, and maintained 40+ government / foundation / private contracts in support of agency services

Prepared organizational budgets and historical financial statements


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