I love research. You start with an assumption and end up with a great foundation of facts on which to build, or rework, your premise. Sometimes the facts are as you expected, and sometimes the facts are surprising. JRR Tolkien said it best when he wrote, “There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”
Serving as Growthink’s Senior Market Research Analyst, Marci has worked with hundreds of companies across all industries to provide research support for business planning and strategic growth. She has worked with companies of all sizes, from startups to multi-million dollar international corporations.
Notable engagements include:
- Marketing strategy deployment for global ATM software company
- Opportunity assessments for real estate companies planning developments in key U.S. and international markets
- Strategic growth planning for a major debt collection firm
- Strategic growth planning for South and Central American waste management company
Before becoming a Growthink Market Research Analyst, Marci was a Competitive Intelligence Analyst with Fortune 500 Company, Kelly Services, where her research skills supported product development, strategic initiatives and executive thought leadership.
Marci began her career as a Youth Librarian in public libraries, where she combined her love of books and her fascination with research to inspire the next generation of knowledge-seekers.
Marci holds a Bachelor’s Degree in Music and a Master’s Degree in Library and Information Science.