Erika Raney is a brand, marketing and communications strategist who also works as an executive and team coach. Erika has extensive expertise in helping businesses tell their stories properly to the right market in order to support sales, land investment and increase brand trust.
She helps businesses build or repair brand identity through establishing clear product definition, vision and mission; overhauling website and marketing collateral content; establishing company culture; creating a roadmap for thought leadership and industry visibility; and executing via internal and external mark-comm initiatives and trainings.
The tangible outcomes of this work are increased retention, competitive hiring and increased ROI on marketing initiatives due to sustained, trusted visibility in the market.
She has cross-industry experience ranging from aerospace and technology to lifestyle brands, mass-scale events and crisis communications. Her work has included campaigns for City National Bank Private Banking and Toyota Financial Services, and product development and full rebranding as interim CMO for big data, financial tech and health and wellness brands.