“The only limits are, as always, those of vision.”
~ James Broughton
Particularly if you have sales people (including yourself) that speak to prospective clients, you must make sure that you are properly motivating and solving your prospective clients’ problems.
The best salespeople are problem solvers who are able to sell the benefits of their offerings tailored to one or more of the six basic fundamentals that all of us as humans want:
- Desire for gain
- Fear of loss
- Security and protection
- Comfort and convenience
- Pride of ownership
- Satisfaction of some emotion like love or hate or ego
Great sales people understand which of these six motivators are most important to their prospects, and sell into them.
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Today’s Question: What devilish name was used to describe an apprentice who performed a number of tasks such as mixing tubs of ink in a printing establishment?
Previous Question: Who is the English weaver who purportedly destroyed two knitting frames in 1779 and whose name is now synonymous with ‘anti-technology’?
Previous Answer: Ned Ludd (from whom the Luddites took their name).
Although no actual proof of his existence has been found, it is believed that he came from the village of Anstey, just outside Leicester in England.
The Luddites were a social movement of British textile artisans in the nineteenth century who protested – often by destroying mechanized looms – against the changes produced by the Industrial Revolution, which they felt were leaving them without work and changing their way of life.
In modern usage, “Luddite” is a term describing those opposed to industrialization, automation, computerization or new technologies in general.
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