“Which Of These 2 Stories Is True?”
Answer Correctly, And I’ll Share 5 Proven
Techniques For Getting FREE Publicity!

Hi, this is Dave Lavinsky from Growthink... and I’ve got a question for you:

Which of the following 2 stories is true?

Story #1: A young, unemployed MBA grad left a 27-second voice message for the Los Angeles Times about a business he was thinking of starting...Within 3 days, the Los Angeles Times called him back, interviewed him, and ran the story...The publicity immediately flooded him with tons of new clients... and within one year, he had gone from nothing to a multi-million dollar business...

And here’s story number two....

Story #2: This entrepreneur wrote an ebook with a bunch of home-made food recipes...but, the world did NOT beat a path to his doorstep and his sales were minimal... So, he emailed his local ABC news station about his ebook, and ABC agreed to bring him on the air... After airing on ABC, he received 16.7 million page views to his website and sold over 50,000 copies of his ebook, generating millions of dollars in revenues...

So, which of these two stories do you think is true?

Well, if you guessed story #1, you are correct...

And if you guessed story #2, you are ALSO correct!

You see, there are a nearly an endless supply of true stories of entrepreneurs and business owners who have gotten FREE publicity and turned it into millions of dollars...

And in a moment, I’m going to share with you my proven 5-step formula for growing your business with free publicity... but first, just so we’re on the same page, here are the 5 reasons why you EVERY business should be taking advantage of free publicity...

5 Key Benefits of FREE Publicity

Benefit #1. New customer leads

When customers see or hear you on TV, radio, online or in print, they make a beeline to you - via your website, store or telephone...

Benefit #2. Increased Conversion Rates

And when prospective customers see that you’ve been featured in the media, you gain instant credibility, and they are MUCH more likely to buy from you...

Let me give you a real world example of this. Because of my success as an entrepreneur, I’m fortunate enough to live in a suburb of New York City called Bedford, NY.

Bedford is a very wealthy community and its residents include some of the world’s most famous businesspeople such as Martha Stewart, Ralph Lauren, George Soros and Donald Trump...

But, the negative of living in Bedford is that we have extremely high property taxes. So every year I get letters, such as these, from firms offering to help lower my property taxes.

So which one of these firms did I call?

I called the one with the insert you see -- an article from a local newspaper about the firm. That article gave me confidence that this firm was credible, and prompted me to call them...

So, the second benefit of publicity is great credibility which results in higher sales conversions and more sales...

Benefit #3: On-Going Traffic to Your Website

You see, today, virtually any time you get publicity, the media source will also post a link to your website...

For example, below is a link from Inc.com to my company, Growthink’s website...

And as you may know, the number one factor affecting how your website ranks on Google and the other search engines is the amount and quality of links you have from other websites...

And getting links from media sources are some of the highest quality links you can ever get...

These links dramatically boost your website’s search engine rankings giving you an ongoing stream of qualified visitors to your website...

And the traffic you get from these sites result in tons of sales...

Benefit #4: Attract Partners and Investors

Customers aren’t the only ones who see the publicity you get...

In fact, it’s pretty common for investors to contact you after they see you in the media to ask if they could fund your company’s growth...

This happens if you’re an established company or just starting out...

Same with potential partners. Your media appearance will bring you to the attention of potential partners; you will gain instant credibility and they will contact you to see how you might be able to work together...

Benefit #5: It’s FREE!

And finally, other key benefits of publicity are that it can be performed in as little as a few minutes, is totally free, and it dramatically increases the value of your business...

So, in summary, publicity will:

  • Result in a flood of new leads
  • Massively increase your sales conversions
  • Cause your website to shoot up in the search engine rankings
  • Get investors and partners to call and pitch you
  • Give you a massive competitive advantage
  • Dramatically increase the value of your business

...all while being performed in very little time and not costing you any money

Now, how do I know that publicity will give you these benefits?

Because remember that first young MBA grad I told you about...the one who was unemployed... and who cold-called the Los Angeles Times and left the 27-second voice message. Which took him from nothing to a multi-million business in just one year...

Well, That Was ME!

And since that time, I’ve figured out the secret to getting more and more publicity and turning it into significant revenues and profits...

In fact, over the past few years, my company Growthink and I have been featured in virtually every relevant media source there is:

Which has resulted in massive exposure and credibility...and tens of millions of visitors to my website and tens of millions of dollars in revenues...

But please realize that the opposite is also true:

That is, if you don’t get publicity for yourself and your business:

  • You’ll get a ton less customers
  • You’ll have much less credibility and thus fewer prospective customers will end up buying from you
  • You’ll have fewer visitors to your website, and
  • Partners and/or investors will be much harder to get

Here’s My Proven 5-Step Formula
For Getting FREE Publicity...

OK, so as promised here are 5 publicity tips you can use to grow your business:

Step 1. Identify the right person at the right media source

If you’ve ever used direct mail, you’ll understand this one right away...

For instance, if you send a direct mail piece promoting teeth whitening products to 90-year old women, you’ll fall flat on your face...

Rather, you always need to match your offer with the customer...

Same holds true for publicity. You need to target the right magazines, newspapers and radio & TV stations – the ones that are most interested in your business, and whose readers or audience match your prospective customers...

And, you need to contact the right people at those media sources, because at a newspaper, for example, editors and reporters have very different needs and hot buttons...

So, create a list of the media sources you think are the best fit for you, and write down the best contacts at those sources (I’ll tell you more later about how to identify the best contacts)...

Step 2. Contact the media in the right way

Once you know who the right people at the right media sources are, you need to contact them...

But how you might ask? The answer depends. In some cases, it works to go ‘old school’ with direct mail and faxes...

In other cases, picking up the telephone at the right time (for example, not during air times for TV reporters) and speaking with them or leaving a quick voice mail will do the trick...

At other times, you can simply shoot off an email...

And, still at other times, friending and sending reporters messages on social networks like Twitter, Facebook and LinkedIn works best...

ALL of these contact forms work. And I’ll tell you later in this video how to identify the right format for contacting each media contact...

Step 3. Give the media something that’s newsworthy

You can’t just tell the media who you are and simply what your company does. That’s generally a bit boring...

Rather, you need to come up with “hooks” to pitch the media. Hooks are merely ways or “angles” you use to promote your company that are more newsworthy...

For example, a hook can be a new product or service you recently released. Or it could be how a famous celebrity could be better off if they used your product or service...

Or perhaps, your hook could be some information you learned about your customers’ needs that hasn’t yet been publicized...

In fact, I’ve identified 14 different types of hooks, all of which make you and your company newsworthy and compel the media to cover you...

So, don’t contact the media with vague information about your company...rather, give them a compelling hook so they immediately want to interview you...

Step 4. Speak in Sound Bites

Sound bites are short phrases that capture the essence of what you’re trying to say...

For example, one of my company, Growthink’s core services is developing business plans for entrepreneurs and business owners...

So, when I’m doing an interview, one of my sound bites is “failing to plan is planning to fail”...

Now, let me explain why this and other sound bites are so important...

First, if the reporter goes off on a tangent (as they often do), the sound bite allows you to bring the interview back to discussing your business...

So, I might say, regardless of what they say, “You know, ‘failing to plan is planning to fail’” – in which case, they’ll always say, “that’s interesting, tell me more about that.

This allows me to bring the conversation back to what I’d like to cover...

The second reason to have sound bites is that they help the audience (the reader or viewer) to remember you...

So, for example, listeners of my radio or TV interview will remember me saying “failing to plan is planning to fail” and then tell others about me and use my company’s services...

Step 5. Leverage your publicity

This fifth and final publicity tip I want to give you right now is probably the most important. And this is where most entrepreneurs and business owners screw up...

This tip is to leverage your publicity. What I’m talking about here is turning your publicity appearances into more and more revenues and profits...

To do this, you need to do the following:

1) Promote your company during media interviews, but not too much that it overshadows the reporter – there’s a fine balance you need to strike here...you need to give the reporter interesting information, but you also want to get sales...

2) Thank the reporter in a certain way so they agree to interview you again (and please, do not send gifts under any circumstances as that will have the opposite effect). The more times they interview you, the more sales you will generate...

And 3) Show off your media appearances in the right way to OTHER media sources so they too want to cover you and your business...

Now, having received over 350 media mentions for myself and my own company, and many more for my clients, I’ve developed many more proven insider tips for generating tons of free publicity for ANY business...

And because I want to help you grow YOUR business using free publicity, I’ve put everything in a comprehensive online training program called:

“The Publicity Playbook”

Let me tell you everything you’ll see and learn when you access The Publicity Playbook...

The Publicity Playbook is organized into 10 online video training modules that quickly teach you everything you need to know to immediately get publicity for your business (and/or for your clients if you’d like to offer this as a new service)...

In Module 1, “Getting Started,” I’ll teach you the keys to effective publicity and tell you precisely how I pitched my first hook and turned it into a multi-million dollar business...

In Module 2, “Preparing to Get Publicity,” you'll learn exactly what you need to do BEFORE you can start getting loads of publicity...

You'll learn:

  • How to get the media to see you exactly the way you want
  • Precisely what to include in your media kit
  • The 11 media sources and which are most interested in featuring you
  • Exactly who to contact at each media source...

In Module 3, “Introducing Yourself to the Media,” you'll learn my unique methods for getting in the door with top journalists and reporters...

You'll learn:

  • The quick & simple way to meet journalists on Twitter, LinkedIn and Facebook
  • My insider tool to find virtually any reporter
  • Exactly what to email journalists to get them to reply and interview you
  • The precise follow-up sequence I use to get droves of reporters to cover me

In Module 4, “Creating & Developing Media Hooks,” I'll walk you through my 14 hook "formulas" that allow you to quickly come up with hooks and angles that compel the media to cover you...

I'll also introduce you to my “Frozen Thumb Test,” my simple but foolproof test that ensures your hooks get you coverage...

In Module 5, “Contacting the Media,” you’ll learn precisely what to do to get more and more media coverage...

You'll learn:

  • The difference between a pitch sheet and a press release and when to use each
  • How to make your pitches highly relevant to reporters so they take immediate notice
  • The “1-2 punch” method for getting through to any journalist
  • Where to find reporters who are specifically looking for companies like yours

In Module 6, “Making the Most of Your Media Appearances,” you’ll learn how to double the value of each media mention...

You'll learn:

  • The 3 goals you must focus on in each media interview
  • The 4 most powerful sound bite formulas
  • How to generate the most possible revenues from each interview while not being salesy

In Module 7, “What to Do After Media Appearances,” you’ll learn the 4 strategies you’ll use after getting each press mention that will further multiply your success ...

In Module 8, “Becoming a Guest Contributor,” I’ll show you how to get your articles in top newspapers, magazines and blogs...I’ll even show you how to get someone else to write the articles for you...

In Module 9, “Additional Publicity Opportunities,” I’ll hand you two simple tactics to get more publicity while positioning yourself as the leader of your industry...

And in Module 10, “Minimizing Your Time While Maximizing Results,” I’ll tell you exactly how I manage the process of getting tons of PR in less than 15 minutes/day...

You'll learn:

  • The key tasks you must do yourself and what you can also do yourself or outsource (for very little money)
  • How to quickly and inexpensively find the right people to do the work for you
  • Exactly how to judge their performance and ensure they get results

As you will learn as you go through The Publicity Playbook, I’ve made it comprehensive yet concise, and extremely simple-to-follow so you quickly see results...

And when you invest in The Publicity Playbook today, you’ll also get the following special bonuses...

FREE Bonus #1:
3 Interviews With Publicity Experts

First, I will give you access to 3 privately recorded, closed-door interviews I did with 3 PR gurus so you even better learn my training and gain even more new ideas for free publicity...

The first interview is one I recorded with Michael Terpin, one of the world’s most noted publicity specialists...

Not only is Michael the founder of Terpin Communications, a full-service PR firm that has helped countless ventures achieve mass recognition including Match.com and America Online...

But Michael is also the founder of Marketwire one of the world’s largest press release services with $70 million in annual revenues...

How did I get Michael to record this interview for you? Well, Michael used to sub-let office space from me, so I developed tight relationships with him and his team...

In this interview, I got Michael to reveal all the ways he’s getting publicity for his clients today...

And he also reveals the exact strategies he’s been using to find and contact reporters and journalists and get coverage for all types of entrepreneurs and business owners that result in massive increases in sales and profits...

The second interview is one I did with Ron Douglas. Ron is the second entrepreneur I introduced to you at the beginning of this presentation...

He’s the one who created a home-made recipe ebook, and went from virtually no sales to millions of dollars in sales after getting on ABC News...

In this interview, I got Ron to reveal his entire publicity strategy...

He shares how he identified the shows he wanted to get on, exactly what he said to get on the air, and how he turned his publicity into million of dollars...

He also reveals a great (albeit a little controversial) publicity strategy his friend used to get tons of local press coverage and sales...

You’ll even learn how Ron got on the Home Shopping Network five times (which is a great way to generate TONS of sales)...

And the third interview I’m giving you is the one I recorded with PR expert Richard Harris...

Richard has helped get publicity for every type of client imaginable, from non-profit and for-profit startup entrepreneurs to big corporations to celebrities such as Star Jones...

In this interview, Richard will reveal to you:

  • Four ways to make your press release "newsworthy"
  • The three press release distribution sites that are worth using (and why you shouldn't use the other ones)
  • The different people you need to pitch if you are targeting websites and print publications versus television or radio media
  • The best time and day of the week to pitch journalists
  • What NOT to do if a journalist picks up your story

FREE Bonus #2:
My Publicity-Getting Templates

The second bonus I’m going to give you when you get The Publicity Playbook today is ALL of my personal templates for contacting the media...

This includes my proven templates and scripts, that you will download in Microsoft Word format, for:

  • Contacting reporters by email
  • Contacting reporters by phone (including my voice message script)
  • Emailing editors and producers
  • Requesting contributing opportunities
  • Issuing press releases

So, let me reiterate what you’re getting when you enroll in The Publicity Playbook training...

Here’s Everything You’re Getting...

  • The Publicity Playbook training with immediate online access to 10 video training modules, MP3s, and workbook showing you step-by-step how to get all the publicity you want and how to turn it into millions (Value: $1997)
  • 3 bonus interviews with top PR experts (Value: $297)
  • Access to all of my proven publicity-getting scripts and templates (Value: $497)

Total Value = $2,791

But even though I know you will get massive value from The Publicity Playbook, I’m not going to charge you $2,791...

I’m NOT charging you $2,791 for 3 key reasons...

Reason #1. I want to make this program accessible to all of you today...

I know that within a few weeks or months of using The Publicity Playbook you’ll generate enough revenues to easily pay the $2,791, but until then, this amount may be too much for some of you...

Reason #2. I want to provide you with enormous value. When I give you a ton of value for a little money, and you achieve lots of success, I know you will spread the word about me and my company...

And so not only will you be thrilled, but I’ll get more publicity (once you catch the publicity bug like I have and see what it does for your business, you’ll probably start thinking the same way, about getting more and more publicity)...

Reason #3. And finally, because I’m giving you instant online access to the training and don’t have to design and manufacture DVDs, my costs are less, and I’d like to pass on the savings to you...

And for these reasons, I’m going to give you complete access to The Publicity Playbook not for $2,791...

$2,791

And not even for $997 even though that would be a great discount...

$997

Not even for $497 even though that would be an incredible value...

$497

And not even for $297 even though that would simply be an amazing deal for you...

$297

When you take action now, I’m going to give you complete access to The Publicity Playbook for just two small payments of $97...and you will instantly learn the same secrets I’ve uncovered and used to get TONS of publicity and turn it into MILLIONS of dollars in revenues...

Simply click the big orange button below NOW to get started for only ...

2 Payments of $97!

Now, I want to give you some proof that my methods really work... and I’m showing you this NOT to brag, but to show you what’s possible for YOU and YOUR business:

I’ve written guest articles and blog posts in The Wall Street Journal, Smart Business, The Christian Science Monitor, Inventor’s Digest and countless others...

I’ve done live and recorded interviews for BusinessWeek, CNN, The Wall Street Business Network, The Financial Fitness Show, the Business for Breakfast Show, and many more....

I’ve been interviewed by newspapers, magazines and journals including: The New York Times, USA Today, Entrepreneur Magazine, Forbes, Smart Money, The News-Herald, Newsday, and many more...

I’ve received coverage on tons of prominent websites including NPR.com, CNNMoney.com, Inc.com, Examiner.com, the Huffington Post and countless more...

And importantly, I’ve turned each of these media appearances into consulting sales, product buyers, and calls from investors and partners...

A recent publicity appearance of mine even got a Congressman to call me...

Other ones resulted in being asked to speak at major conferences...

And still other publicity appearances resulted in the leading business book publisher, John Wiley & Sons to contact me with a book deal offer...

So, I think you’ll agree...that’s pretty powerful proof that publicity can dramatically improve a business’ success!

But, you might be thinking... my techniques are proven to get publicity for me and my company, but what about you?

Will This Really Work For You?

Great question, and the answer is a definitive YES!!!

You see, I’ve given and tested the publicity strategies I’ve developed to a select group of our clients who are entrepreneurs and small business owners just like you...

And their results have been as good as or even BETTER than mine...

Here are some of my clients that have quickly and easily gotten publicity with my methods...

Here’s Raul Peñaranda, clothing designer, who got himself on Fox News...

And here’s the USA Today article our client Michael Gomez, whose in the mobile hair & make-up business, got in...

And here’s the Glamour article that our client, event planner and blogger Ali Barone got herself featured in...

And here’s our client Trevor Shanski who created a program for creating Facebook tabs and got featured in the absolute perfect place - AllFacebook.com

And here’s our client Indie Lee, who creates all natural beauty products, and who was featured in the Examiner on multiple occasions:

And here’s Smart Money magazine, who featured our client Sonoma Risk, an insurance agency

The fact is that these publicity methods work for ALL entrepreneurs and business owners... including YOU!

In fact, I’m so confident you can get publicity using my proven methods that when you invest in The Publicity Playbook today, I’ll give you my 365-day iron-clad money back guarantee...

100% Money-Back Guarantee

That is, if you try my proven methods and don’t get tons of free publicity, I’ll give you 100% of your money back for up to a whole year – that’s 365 full days to test The Publicity Playbook and see for yourself how it transforms your success...

You only pay for what works! Isn't that the way it should be?

So right now...I'm offering you my proven publicity system that will help you dramatically grow your business... Plus, you also get my 3 interviews with publicity experts, plus ALL of my proven publicity-getting scripts and templates.

Think about it... You get this all for less than $200... If you don't like it, you get your money back...

And, even if you ask for a refund, you can KEEP the bonuses, just for giving The Publicity Playbook a try!

So if you're ready to get lots of free publicity and grow your business...click the "Add to Cart" button below...order through my secure online shopping cart...and literally within days you could be featured in the news and generating more revenues...

Simply click the big orange button below NOW to get started for only ...

2 Payments of $97!

To Your Success!
Dave

P.S. Since you’re still reading, I’m assuming you’d like to get lots of publicity...and I’m assuming the only thing stopping you from getting started today is the price...

Well, if so, I’d like you to ask yourself a question...

What would it be worth to you and your business to be featured in The Wall Street Journal?

Or maybe in your case, it’s not The Wall Street Journal, but maybe a local newspaper, or a magazine, or an important trade journal. Or maybe it’s The Today Show or a popular radio show...

You know what that “dream” media appearance is for you and your business. The one that would really put you on the map and catapult your success...

Now ask yourself this question -- how much would it be worth to get that “dream” media appearance?

And I’ll bet it’s MUCH more than the small cost of The Publicity Playbook...

And I think you know that any single media appearance or mention you receive after learning my tactics in The Publicity Playbook will immediately be worth significantly more than your investment in this program...

Go ahead, click the Add to Cart button now and start generating the publicity you and your business deserve...

2 Payments of $97

P.P.S. Don’t let your competitors steal your spotlight.

YOU deserve the publicity, the massive credibility, the storm of new customers, and the partners and investors who will start calling you...It’s YOUR turn!

Click the ‘Add to Cart’ button and get started right now. And remember, you’re covered by my 365-day 100% money-back guarantee.