“I wanted to be an editor or a journalist; I wasn’t really interested in being an entrepreneur; but I soon found I had to become an entrepreneur in order to keep my magazine going.”
~ Richard Branson
Below are several marketing truths you must always remember (courtesy of Seth Godin):
- Making promises and keeping them is a great way to build a brand.
- Your best customers are worth far more than your average customers.
- Products that are remarkable get talked about.
- People don’t buy what they need. They buy what they want.
- What people want is the extra, the emotional bonus they get when they buy something they love.
- Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
- Good marketers tell a story.
- Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
If you want more customers, you need a better marketing plan.
Fortunately, my marketing plan template gives you a proven, professional marketing plan in no time.
Today’s Question: In 1807, Robert Fulton’s steamboat traveled the Hudson River from New York City to Albany. In what country was Fulton’s steamboat previously launched?
Previous Question: What century-old product was originally promoted with the advertising slogan “You press the button–we do the rest”?
Answer: The Kodak camera. The slogan was first used in 1888.
Lesson: Even back in 1888, savvy marketers understood they needed to create products that had benefits that customers really wanted and to promote those benefits.
Kodak clearly did a great job of creating and promoting a product with “ease of use” as a key benefit.
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