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Research Report

Idea Assessment & Development

The process of conducting in-depth market sizing and trend analysis, customer needs research, and competitive intelligence results in vast amounts of data and information.

Growthink works with our clients to expertly assess this information. Specifically, we answer questions such as:

  • Based on this market research, how sound are the current business ideas?
  • What refinements can make these ideas even stronger?
  • What new ideas does the research suggest?


To answer these questions, Growthink performs a comprehensive SWOT analysis (assessing Company Strengths, Company Weaknesses, Market Opportunities and Market Threats). Of critical importance in conducting SWOT analyses, Growthink not only relies on our market research methodologies to ensure that we are working with the best data, but we leverage our extensive knowledge of past business successes and failures.

Specifically, Growthink has a vast working knowledge of firms in multiple industries who have tried and succeeded and/or failed with specific business ideas and strategies. Growthink applies this knowledge to our clients so they repeat successes and avoid strategies that have proven to be flawed.

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