“Discipline is the bridge between goals and accomplishment.”
~ Jim Rohn
As you may recall, this week I am presenting you with common marketing objections and how to overcome them.
Today’s Objection: I don’t have the money/the price is too high
This objection comes up earlier than you’d think. It’s partly because people and companies are both more cost-conscious these days, and partly from people’s aversion to spending more money on something at all. So “I don’t have the money” is their excuse to bail before getting too invested in the decision-making process.
The solution here is to show prospects the value of what they are getting. Will your product or service enhance their lives, save them money in the future, position them to be more successful, etc.? Let them know the answer to this question!
Likewise, if the prospect is considering an alternative solution to your company which is less expensive, you need to show why the best decision is to go with you.
Want More Customers? (Do this now…)
If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.
The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!
And I’ve got good news today…
Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!
Today’s Question: According to a study by global brands agency Millward Brown released in May 2011, which company overtook Google as the world’s most valuable brand?
Previous Question: In the world of business, what phrase describes the process of a product becoming non-functional after a certain period or amount of use in a way that is designed by the manufacturer?
Answer: Planned obsolescence.
Planned obsolescence has potential benefits for a producer because the product fails and the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence.
Planned obsolescence was first developed in the 1920s and 1930s when mass production had opened every minute aspect of the production process to exacting analysis.
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