“Definiteness of purpose is the starting point of all achievement.”
~W. Clement Stone
As you may recall, each day this week I will discuss the parts of your marketing system that you can improve by 20% or more to dominate your competitors.
Today, I will discuss improving response rates.
The more you know about your customers’ wants and needs, the more easily you can design advertisements that appeal to them.
And the more you know about them, the better you could craft a unique selling proposition (USP) to attract them.
For example, if you are a local hardware company and you know your typical buyer is a busy male with a wife, kids, and dog, you could easily craft ads with a higher response rate.
You could also boost response rates by developing better offers that attract customers, such as an offer for a 90-day money-back guarantee.
Think about the best ways to improve the response rates to your ads and promotions.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: Woolworth’s 5-and-10 cent store chain was founded in 1879. For how long did 10 cents remain its top price?
Previous Question: How did Massachusetts sea captain Joshua Slocum, the first man to sail solo around the world, fight off pirates attacking his boat?
Previous Answer: He used carpet tacks.
Slocum turned away the barefoot pirates by spreading carpet tacks on the deck of his boat. He completed his historic 46,000-mile, 38-month voyage in 1898.
This reminds me of something I’d see in a cartoon.
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