“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.”
~ Paul J. Meyer
Whether you are trying to sell a prospective customer on buying your product/service or a prospective partner in doing business together, you will encounter and have to overcome objections.
Importantly, you should plan for these objections beforehand. How? By expecting them, and trying to preempt them.
Each day this week I will be presenting you with a key objection and how to overcome it:
Today’s Objection: I’m too busy
This makes it hard to even get your foot in the door in the first place. At the advertisement level, people will skim over your ad and never commit to focusing on and reading it. You’ve got to show prospects fast that what you’re offering is worth their time.
The solution is to get their attention. Tease them with something, promise something, use memorable messages, and/or give prospects value up front.
Importantly, the better you understand who your customer is and can speak to their specific needs, the better you will do in getting their attention and getting them to spend time considering your offer.
Want More Customers? (Do this now…)
If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.
The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!
And I’ve got good news today…
Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!
Today’s Question: Which 20th century industrialist known as the father of modern American shipbuilding is also known for organizing a ‘permanente’ health care system for his workers and their families?
Previous Question: How many Whopper sandwiches are sold at Burger King every day?
Answer: Over 4.6 million burgers per day are sold in over 11,000 Burger King restaurants in 65 countries around the world.
This is an average of about 416 burgers per restaurant! If you have plans for expanding locations or scaling your production, this is a great example of finding a winning formula first and then duplicating it in mass.
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