“You can do anything you wish to do, have anything you wish to have, be anything you wish to be.”
~ Robert Collier
As you probably recall, this week I am presenting you with common marketing objections and how to overcome them.
Today’s Objection: I’m not sure I believe you
People are skeptical, and don’t believe everything you advertise or say. They want to know you’re for real and they want to see proof that your product or service does what you say.
Show them you’re legitimate by letting them know your credentials, seeing your work, knowing your clientele or how long you’ve been in business, and also that you’re honest, have integrity, and really care.
One of the best ways to prove you can get results is showing testimonials from other customers. This is why “before and after” pictures are used in most weight loss commercials. This can be done with many products.
Other things you can do to overcome skepticism include offering money back guarantees and simple return policies.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: Who’s first advertisement was on the back of a pizza box?
Previous Question: According to a study by global brands agency Millward Brown released in May 2011, which company overtook Google as the world’s most valuable brand?
Answer: Apple. It is now worth $153 billion—more than Google AND Microsoft combined.
Last year Apple sold 37 million iPhones (its flagship product) and 15.4 million iPad tablets, doubling from the previous year.
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