“Doubt, of whatever kind, can be ended by action alone.”
~ Thomas Carlyle
Today I’m continuing with the interesting marketing lessons from my broken dishwasher.
We’re up to Step 3 of the process…
Step 3: The repair guy came, gave us a bill for $95.07 for showing up and diagnosing the problem. He said that it would cost about $300 to fix it, but that the dishwasher was installed 16 year ago (well before we bought the house) and that it was probably a better bet to just buy a new one.
Lesson: The repair guy gave us advice that was good for us (don’t do the repair, buy a new dishwasher) and bad for him (him losing out on the $300 charge).
We decided to buy a new dishwasher. But, since he was honest and gave us good advice, we will use this repair guy again and definitely recommend him to others if ever asked. So, do the right thing now, even if you have to forego short-term profits, and you will get rewards later.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: The La Quebrada Cliff Divers who perform daily shows for the public are a group based in which resort city of Mexico?
Previous Question: “The straight line belongs to Man. The curved line belongs to God.” This statement by which Spanish architect captures the essence of his work that is sometimes called Organic Architecture?
Previous Answer: Antoni Gaudi (1852-1926).
His masterpiece, the Sagrada Família in Barcelona, is one of the most visited monuments in Spain. Between 1984 and 2005 seven of his works were declared World Heritage Sites by UNESCO.
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