“Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.”
We continue today discussing the parts of your marketing system that you can improve by 20% or more to dominate your competitors.
The part of your marketing system that I will focus on today is getting customers to buy more, also known as increasing the number of widgets per buyer.
To increase the number of units purchased per transaction (including purchasing more widgets or related items), you can rely on similar tactics to increasing conversion rates such as better hiring, training, sales scripts and so on.
But importantly, you must ask (either in person, on the phone or on your website) if customers want to purchase more from you.
For example, McDonalds doubled its profits when it started asking “would you like fries with that?” and increased them again when it started asking “would you like to supersize that?”
Your company needs to do the same.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: What famous American’s father headed the investigation into the Lindbergh kidnapping in 1932?
Previous Question: Who was the only American to have two cars named after him?
Previous Answer: Ransom E. Olds.
Ransom gave us the Oldsmobile and the long-discontinued Reo, which was produced from 1904 to 1936 and got its name from its manufacturer’s initials.
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