“With confidence, you have won before you have started.”
~ Marcus Garvey
Today I’m continuing with the interesting marketing lessons from my broken dishwasher.
We’re up to Step 4 of the process…
Step 4: I looked online for dishwashers. What I cared about in the purchase were the following: price, cleans well, time savings (i.e., don’t need to rinse dishes before loading), looks nice (we wanted a stainless steel front), and is relatively quiet.
Lesson: not every customer cares about every feature. Many of the dishwashers promoted 9 different programs and cycles (like special cycles for glassware). My wife nor I have ever used these, so we didn’t care too much about them.
Another lesson: I looked at customer reviews online to see what others said about the different dishwasher models. If you sell someone a product or service, you should follow-up with them to make sure they are satisfied (or to satisfy them if they are not satisfied). Because your customers may post their comments online (or offline) which will influence your future sales.
Want More Customers? (Do this now…)
If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.
The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!
And I’ve got good news today…
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Today’s Question: K Street in Washington D.C. that is appropriately not far from government, is home to several offices of what ‘influential’ industry?
Previous Question: The La Quebrada Cliff Divers who perform daily shows for the public are a group based in which resort city of Mexico?
Previous Answer: Acapulco
Acapulco cliff diving was regularly featured on weekend sports television programming in the United States during the 1960s and 1970s when the USA High Diving Team competed with the La Quebrada Cliff Divers annually during the Acapulco Christmas Festival. The 2002 Guinness Book of World Records lists this as ‘the highest regularly performed headfirst dives’ in the world.
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