“The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.”
~ Napoleon Hill
One proven yet underutilized technique to improve your company’s sales is to make sure everyone knows you as an authority and recognizes your expertise.
We all know what a “xerox” is, right? In 1959, Xerox introduced its first plain paper photocopier; by 1961, the company had almost $50 million in revenue, by 1965 its revenues were $500 million, and the rest is history – revenues were $7 billion last year!
What was first a company name and then a trademark, in popular vernacular became a noun of common usage, although Xerox fought this use of its name. Do the same with your product. Make sure everyone has a mental picture of a great product or service when they say your company name.
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If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.
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Today’s Question: Where did Levi Strauss come from, and what did his blue jeans first sell for in 1850?
Previous Question: What Japanese Company’s name is derived from the Latin word “sonus” meaning sound?
Previous Answer: Sony.
Taken from the Latin word ‘sonus’ meaning sound, and ‘sonny’ a slang word used by Americans to refer to a bright youngster, “since we were sonny boys working in sound and vision”, the company was founded as Tokyo Tsoshiu Kogyo KK (Tokyo Telecommunications Engineering Corporation) in 1946, and changed its name to Sony in 1958.
Sony was chosen as it could be pronounced easily in many languages.
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