3/26/2021 Tip: Don’t Send This

Today’s Quote

“To repeat what others have said, requires education; to challenge it, requires brains.”
~ Mary Pettibone Poole


Today’s Tip

Don’t send your business plan cold to investors. Rather, start with a “teaser” email that gives them general info about your company (e.g., your market, your value proposition). Then, if they reply that they’re interested, you can send your plan.

There are two reasons you shouldn’t send your business plan in your initial email. First, you don’t want to “over-shop” your deal. Over-shopping is letting too many investors know about your company. If too many investors know about you, the law of numbers states that many investors will pass on investing in you (remember, most investors passed on the opportunity to invest in Google years ago).

And if interested investors here that others weren’t interested (most likely since they have no interest in your sector), they can get nervous.

The second reason you don’t want to send out your business plan in your initial email is for confidentiality reasons. You just don’t want your business plan out there for everyone to see. Rather, wait until the investor shows that they are at least somewhat interested in your venture before sending it.


Today’s Resource

The Funding Pyramid (TM)

I discovered and trademarked The Funding Pyramid (TM) formula a few years ago.

This is how it works  <–

It’s the precise formula I discovered and have used to help entrepreneurs and business owners like you raise billions of dollars. 

I lay out precisely how The Funding Pyramid (TM) works, and how to use it in your business today.



Today’s Question: What measure of a traded corporation is calculated by multiplying its share price with the number of outstanding shares?

Previous Question: If Wall Street is the financial hub of New York, the area of Pudong is the similar equivalent for which city?

Answer: Shanghai

Pudong is home to the Lujiazui Finance and Trade Zone, the Shanghai Stock Exchange, and many of Shanghai’s best-known buildings, such as the Oriental Pearl Tower, the Jin Mao Building, and the Shanghai World Financial Center.

Why is this important? In our increasingly global economy, we should all learn about customers in other regions who could purchase our products and services.

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