“Learning is not compulsory… neither is survival”
~ W. Edwards Deming
When selling, you have to address both the potential buyer’s logical and emotional needs.
Too often, salespeople learn about and address logical needs only, when it’s often the emotional needs that can be the stronger drivers of buyer decision-making.
Have you ever convinced yourself that a Reese’s Peanut Butter Cup was healthy because the peanut butter has protein? We often justify with logic what we want emotionally! Top sales performers satisfy both logical and emotional needs.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: When commercial telephone service was introduced between New York and London in 1927, how much did it cost to make a three minute call?
Previous Question: What iconic board game was originally rejected by Parker Brothers in 1934 for having “52 fundamental playing errors”?
Although there were similar games dating back to 1909, inventor Charles Darrow is credited with creating the board game Monopoly as we know it today. When Parker Brothers rejected his design, Darrow didn’t give up. Instead, he started manufacturing the game himself out of his garage. About a year later, after hearing stories of the game’s success, Parker Brothers decided to purchase the rights from Darrow along with all of his remaining stock.
The lesson to be learned here is perseverance. Charles Darrow could have easily given up after he was rejected, but he believed in his product and moved forward with it anyway. More than 75 years later, Monopoly is still one of the most popular board games ever created, despite those “52 fundamental playing errors.”
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