“Man’s mind, once stretched by a new idea, never regains its original dimensions.”
~ Oliver Wendell Holmes
While quality is almost always more important than quantity, quantity is a great way to differentiate your company and create competitive advantage.
For example, consider a local pizza shop that promotes itself as having 36 varieties of pizza. Offering this large variety allows them to satisfy more customers. And it makes it harder for new pizza companies to enter the market. Because a new company would have a very hard time creating 36 varieties from the start.
Also consider Baskin-Robbins, which is now the world’s largest chain of ice cream specialty shops. The company is known for its “31 flavors” slogan, created in 1953, with the idea that a customer could have a different flavor every day of any month. Because no other ice cream company used to offer so many varieties, Baskin-Robbins gained competitive advantage and has enjoyed massive success over the years.
Copy This (it works)
Would you like to have a multi-million dollar business?
I’ve personally followed this plan to build several multi-million dollar businesses…
And I’m handing the entire formula to you on a silver platter.
Today’s Question: What breakfast staple was actually the result of a laboratory accident?
Previous Question: Facing dwindling retail sales, what company decided to pull their products off store shelves and offer them exclusively through home demonstrations?
Answer: The Tupperware Company
This decision, which occurred way back in 1953, marked a turning point for the company, and business boomed using the “Tupperware Party” marketing strategy.
Since that time, the company has grown into a billion dollar business with independent representatives in almost 100 countries worldwide.
The lesson: always look for new marketing channels and don’t be afraid to get creative.
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