“Business opportunities are like buses; there’s always another one coming.”
~ Richard Branson
This week, as you know, I’m giving you examples of business assets you can build to dominate your competition.
Today’s asset is Product or Service Variations.
A local pizza shop promotes itself as having 36 varieties of pizza. Offering this large variety makes it harder for new pizza companies to enter the market. Because a new company would have a very hard time creating 36 varieties from the start, it would be harder for them to satisfy customers.
Baskin Robbins provides another example of this. It’s known for its “31 flavors” slogan, with the idea that a customer could have a different flavor every day of any month. This was particularly unique when the company started offering this in 1953.
What product or service variations can you build at your company?
How to Build a $10 Million+ Company
What’s the difference between successful multi-millionaire entrepreneurs and the typical small business owner just struggling to get by?
Well, there are a LOT of differences, actually…
But I’ve summarized the main differences on this page:
The really interesting part is that you don’t have to work yourself to death to grow a wildly successful, eight-figure business…
In fact, when you follow this formula, you can make much more by working less…
Today’s Question: What company that was the fourth most valuable brand in the world after Disney, Coca-Cola and Microsoft as recently as fifteen years ago filed for bankruptcy in January 2012 having failed to adapt to the digital age?
Previous Question: What was Steve Jobs’ original business plan for Pixar?
Answer: Steve Jobs bought Pixar with no intention of turning it into a major animation house – he had an entirely different business plan in mind.
Steve Jobs owned Pixar for 20 years, from the moment it ceased to be a division of George Lucas’s cinematic empire until the day Pixar was bought out by the Walt Disney Company.
During Jobs’s tenure at the helm, Pixar became indisputably the premier computer animation house on earth, and arguably the most successful animation studio — computer or otherwise — in the world.
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