“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
~ Jeff Bezos
One of my favorite tips to build a sellable business is to make yourself replaceable.
That is, if you as the business owner are too critical to the business’ success, no one will want to buy it. You need to make sure that you have trained others that can run the business successfully in your absence.
Even if you don’t want to sell your business in the near future, doing this will allow your business to run smoother and enable you to take more time off.
Are You Irresistible to Acquirers?
Most entrepreneurs I know start businesses so they can eventually sell them.
That’s where the real money is made.
But, to fetch the highest price, your business needs to be irresistible to acquirers.
Is your business irresistible?
Today’s Question: What popular ice cream brand’s name comes from two made-up words that were put together to look Scandinavian to American consumers?
Previous Question: Pepsi’s slogan “Come alive with the Pepsi generation” was translated a little too literally when the company began using it in advertising in Taiwan. What did the Taiwanese ads actually end up saying?
Answer: “Pepsi will bring your ancestors back from the dead.”
Pepsi isn’t the only company to have the meaning of their ads lost somewhere in translation. Other notable examples of language-barrier faux pas include Kentucky Fried Chicken’s classic “Finger lickin’ good” translated to Chinese as “Eat your fingers off.” And the dairy industry’s very successful “Got Milk?” campaign didn’t go over so well in Mexico when it was transformed to “Are you lactating?”.
In this increasing global business world we live in, make sure your slogans and taglines translate well into other languages.
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