Porsche Design Group is a majority-owned subsidiary of Porsche. The company’s activities are focused on the business areas of Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio. Growthink was retained to design and draft a business plan to extend the Porsche unique male luxury brand positioning into the retail arena — specifically sunglasses, leather goods, golf, and electronic products. The business plan and findings were presented directly to the Porsche family, which fully backed it. The Porsche Design Group has since grown dramatically and now operates in a number of retail locations in the United States and worldwide.