Winston Churchill once said, “If you’re going through hell, keep going.”
This quote is really applicable to entrepreneurs.
Mainly because rarely, if ever, does the process of starting and growing a company go smoothly.
There are often lots of mis-starts and mistakes and course correction is nearly always required.
The way I see it, the fact that things don’t always go smoothly or work at first is a good thing. It weeds out the weak entrepreneurs, which provide more opportunity for profits for us stronger entrepreneurs.
There are lots of times when entrepreneurs must “go through hell.” For example, when the entrepreneur is seeking capital, or looking for initial customers or distributors. Other things like hiring key team members or executing on a new marketing campaign can also be quite challenging.
But as Churchill pointed out, entrepreneurs must keep going. That’s not to say that you should put your head down and try to bulldoze through whatever you’re trying to accomplish. If things aren’t going well, you need to consider alternatives.
Specifically, if something doesn’t work at first, you must try, try again. But if it doesn’t work a second time, you need to start rethinking and modifying your strategy.
Incremental changes often bring about significant results. And these incremental changes often result from trying something that didn’t work at first, and continually modifying it until it does.
One example that comes to mind for me is raising venture capital. In my early days, I met with a lot of venture capitalists to try to raise money for my clients. And I encountered a lot of failure. Meeting after meeting after meeting, but no results. So, I started trying new things, and sure enough, after trying enough new tactics, I found ones that really worked.
So, don’t give up if you feel you are going through hell right now. Sure it’s not fun. But if you keep going, chances are you’ll come out a winner.
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