Is 80% Good Enough?

This weekend, I read The 80% Solution – a great e-book by famed business coach Dan Sullivan in which he makes the case that “perfectionism” is a misunderstood and under-reported “enemy” of successful entrepreneurship.

Per the title of his book, Sullivan’s suggestion to combat this is simple yet profound – just work to get a task / a project / an idea to “80% done and out” and far more often than not that will be more than good enough.

Now, of course, the author makes the necessary disclaimers.

Like an “80% done right” heart surgery or an “80% safe” airplane, or products with 20% defect rates are obviously recipes for disaster.

But for the vast majority of us, cultivating this 80% mindset will do us a world of entrepreneurial good.

Because…

1. Most Stuff Doesn’t Work. The sad reality is that most business initiatives – no matter how good our intentions or how brilliant we might think they are, and whether they be new products, new marketing strategies, new hires, process improvements – don’t work.

The market greets new products with apathy (big yawns).

Process improvements don’t move the bottom line. The most likely return on a new hire…is exactly what you pay him or her.

For sure, some ideas are revolutionary and transformative, but everyone has to cycle through a lot of duds.

So the more we are able to increase our throughput – to throw spaghetti against the wall as fast and furiously as possible – far more often than not, we are the better for it.

2. Energy. Modern knowledge work, with its infinite distractions and always-on nature, is exhausting.

Maybe not so obviously as exhausting as hard physical labor, but exhausting nonetheless.

And, given that so much of it involves a series of virtual interactions with other knowledge workers facing similarly exhausting electronic loads, accelerating our “personal supply chain” via an “80% and out” mindset reduces insidious energy drains like long e-mail back-and-forths, projects extending beyond timelines and conference calls that just drone on and on.

Taking the “80% is Enough” mindset to all of it can free our energy and re-create a lightness and fluidity to our work like when it was fresh and new.

3. 80% is Fun. A great read in this same vein is Happy Brain Chemicals by Lorreta Breuning. Among its eye-opening findings as to the nature of our “mammalian brains,” Breuning talks about the power of the neurochemical dopamine and its influence on our wants and decision-making.

Dopamine can best be described as the neurochemical of anticipation and excitement.

It is that feeling one has right before one takes a bite of a chocolate cake, or the moment right before the kickoff of the Super Bowl (or for those Patriots fans of ours, the moment right when Malcolm Butler makes that interception!).

We all crave dopamine, and as such, we all crave excitement.

And excitement, because of dopamine, is dependent on “new stuff” – new projects, tasks, relationships, and the like.

“80% is Good Enough” frees up bandwidth for more new stuff to be anticipated and experienced.

And thus more fun.

So think “80% is Good Enough” and be more productive, and have more energy and more fun each and every day.

What beats that?

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