GTK’s and Pillsbury’s Internet of Things Executive Event - 2015 Edition


 

I had the good fortune to attend and participate in GTK Partners and Pillsbury's Internet of Things (IoT) Executive Event in Palo Alto last week.

It was business star-studded affair - 150 Silicon Valley technology executives and investors gathered together to network and brainstorm on IoT - described by many as fundamental a technology shift as the emergence of the Internet itself was in the 1990's.

As I wrote after the 2014 event, this premise of a world where online connectedness is no longer a computer/ tablet/smart phone thing, but is now woven into the very fabric of our cars, buildings, equipment, minds, and bodies is unnerving to many, including to the event’s panelists from companies like Chevron, Cisco, CSAA, Invensense, Schneider Electric, Splunk, Stanford Health Care, and the U.S. Navy.

But far more then balancing this threat and concern is the almost limitless variety of New Business Models, Work Process Improvements and Personal Delights an IoT world makes increasingly possible.

New Business Models. The ability to measure outputs, in real time, allows for fractionalized delivery of traditional industrial services - like as mentioned by Splunk CTO Snehal Antani - the rental and leasing forklifts not by a period of time (i.e. hour, day, year) but instead by the amount of lift of weight lifted and moved.

The result? Both a vast expansion of a potential customer base for a product/service and a delivery of it in exactly the way those new customers wish to purchase and consume.

Work Process Improvements. Panelists ranging from Chevron's CIO Alysia Green to Stanford Healthcare's CIO Dr. Pravene Nath made the powerful point that an Internet-connected sensor on “everything” allows for work process improvements ranging from the safety of a refinery technician approaching a pressurized valve to the ability to predict the exact time when a doctor will see their patient. On a case x case basis, perhaps barely noticeable incremental improvements, but transformative in their aggregate.

Personal Delights. For me, the most inspirational takeaway from the gathering was IoT’s under-stated potential to make our lives more “Personally Delightful” on a day-to-day basis.

This vision was best shared by Enjoy.com CEO Ron Johnson, most famous for leading, alongside Steve Jobs, the development and success of the Apple Stores retail model.

At the event Ron shared his vision for Enjoy, where customers buy and have delivered and installed IoT devices like iPhones, Sonos Home Theater Systems, Withings Smart Body Analyzers, GoPro Cameras, and of course laptops and desktops.

His key point was that only in a “Internet-Connected Sensors Everywhere: IoT world is the Enjoy business model possible – one where Enjoy can hire, train, and deploy highly competenet and empathetic “Fellow Humans” to show and teach us how to make all of the IOT things in our life work for, empower, and not frustrate us.

So whether we like it or not, The IoT world is both here and coming.

What GTK's and Pillsbury’s IoT event taught me last week is that we can make money in it, be safe in it, and with a little help from our Internet friends, enjoy it too.

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New Training Program: "Ultimate Internet Marketing System"


 

*** UPDATED Wednesday, January 27th at 2:01pm EST ***

The "Ultimate Internet Marketing System" is Now Available.

Click Here to Get All the Details


*** UPDATED Monday, January 25th at 5:27pm EST ***

Be sure to check out the "Special Announcement" at the bottom of the this blog entry. If you've already read the original version of this blog entry, you can click here to go straight to the special announcement.

  -- Dave 

....................................................................................................................

Over the past several weeks, I have been putting the finishing touches on my new Internet Marketing training program.

And I'm finally ready to reveal what's included...

But first I want to share with you the story of why I decided to create this training program (including what subjects to cover, what format to present it in, etc.).


Why Did I Create It?

Well, this answer is simple... Because YOU asked for it!

Remember that survey I ran several weeks ago, when I asked my subscribers for their #1 question about internet marketing?

Well, when I ran that survey, I ALSO asked whether you would be interested in a training program to improve your internet marketing skills.  I knew that entrepreneurs needed assistance with internet marketing, but I didn't know whether you'd want to invest in this type of training. 

Well, to my pleasant surprise, the answer was overwhelmingly "YES"!

 




As you can see from the responses above, nearly 80% said they'd be interested in a training program to improve their internet marketing skills.


What Does It Cover?


When I ran that survey, I learned that my subscribers didn't want to just know the basics about internet marketing.  You wanted a truly comprehensive training program, and so that's what I've created.

Many of the questions I received were very specific, spanning nearly every aspect of marketing, including:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC) advertising
- Email Marketing
- Social Media (Twitter, Facebook, etc)

And I'm glad to announce that my new training program will cover ALL of these important areas. My "Ultimate Internet Marketing System" focuses on EVERY critical tactical component of a profitable internet marketing campaign.


BUT... There is NO "Magic Bullet"
 
This is a VERY important point.

If you're struggling to market your business online, please know this:

Your lack of success is NOT because you haven't found the next new "magic bullet" or "secret" tactic. 

That's why this training program doesn't just cover tactics.

If there's one BIG thing I've learned about internet marketing over the past 10 years, it's that all the tactics in the world won't get you a Return on Investment (ROI) without a proper STRATEGY.

So, my new training program goes beyond tactics to show you step-by-step exactly how to put together a profitable internet marketing strategy, including:

- How to avoid getting overwhelmed by all of your options
- How to identify "hidden" profit centers
- How to prioritize your best opportunities for maximum ROI

I walk you through all of this, and more, in the training program.


Who Is This For?

My "Ultimate Internet Marketing System" training program is designed BOTH for entrepreneurs who are just getting started AND for business owners who are already marketing online, but are looking to improve their ROI.

 


As you can see from the responses above, roughly 60% of my subscribers are actively marketing online, and 40% are just getting started. I designed this course to meet the needs of both audiences.
 

When it comes to internet marketing, another big issue is budget. 



And, as you can see from the responses above, most of my subscribers have small online marketing budgets.  However, there were definitely a fair amount of business owners who were already spending several thousands of dollars online.

I designed this training program BOTH for business owners with significant online marketing budgets, and for entrepreneurs on limited budgets. 

In other words, this training program is for YOU, no matter your experience level or budget.  That's because the "Ultimate Internet Marketing System" teaches you the fundamentals as well as intermediate and advanced strategies and the latest cutting-edge tactics.



What's the Format?

When I ran this survey, I was a little surprised by what format my subscribers wanted the course in.  We've always been delivering our training products in "digital" format, because we assumed that you preferred the convenience of instant access.

  


However, as you can see based on the survey responses above, the majority of you were interested in a physical DVD Home Study Course. 

And so, of course, that's exactly what we've created.  The "Ultimate Internet Marketing System" will be offered on multiple DVDs with 14 separate modules, covering every critical aspect of internet marketing.


How Can You Get Access?


Just so you know, this is our FIRST time ever creating a physical training product.  We're pleasantly surprised that so many people wanted the DVD version -- and we're very excited to be creating the DVD course.

Because this is the VERY first time we've ever created a physical training product, we're producing a fairly small number (only 200 copies). 

On the one hand, there seems to be a lot of demand among my subscribers, so I wouldn't be too surprised if all 200 copies sold out. 

However, since we've never done this before, I don't want to risk getting stuck with a lot of extra inventory lying around. 

Assuming everything goes smoothly with our product creation and fulfillment process, we're planning to start offering copies for sale this Wednesday, January 27th at 2pm EST.

Click Here for Access


*** SPECIAL ANNOUNCEMENT ***  


If you've been reading my blog entries for some time, you know that I'm a big believer in TAKING ACTION.  I believe taking action is the single most important trait of successful entrepreneurs.  

And so I always like to reward Action-Takers, so, here's what I'm going to do...

I'm working with our team to organize some EXTRA consulting and coaching resources to help make your internet marketing even more profitable, and to make sure that you get off to the right start in 2010.  


Fast-Mover Bonus #1 (First 10 Buyers Only)

"FREE 1-on-1 Website Audit & Strategy Consultation"


My team of expert internet marketing consultants will use our proprietary 73-point Internet Marketing Checklist to perform an in-depth audit of your website and entire internet marketing strategy. 

This expert audit and strategy consultation will give you a better understanding of your current strengths, weakness, areas for improvement, and most profitable opportunities.

And you'll come away with dozens of strategic and tactical recommendations to improve the profitability of your internet marketing.



Fast-Mover Bonus #2
(First 25 Buyers Only) 

"FREE Group 'Mastermind' Coaching Webinar" 

During this very exclusive group coaching session, I will personally review your website and internet marketing strategy, and provide live "on-screen" critiques via webinar. You will also see critiques of 24 other businesses and websites to gain tons of new internet marketing ideas.


Fast-Mover Bonus #3
(First 50 Buyers Only)

"2 FREE 'Direct Access' Q&A Coaching Calls"

Join me and a select group of like-minded entrepreneurs and business owners for 2 expert Q&A coaching calls, where you'll have the opportunity to ask me any questions you have about internet marketing. 

Don't miss this opportunity to get all of your internet marketing questions answered!

Click Here for Access


I look forward to teaching you my internet marketing system, and helping you grow your business!


Questions?

In the meantime, if you have any questions for me, leave a comment below.

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The "Browser-Shopper-Buyer" Framework


 

 

In this video, I reveal the single most powerful concept in Internet Marketing: the "Browser-Shopper-Buyer" Framework

If you're struggling to make internet marketing work for your business, it's probably because you don't understand this simple Framework. 

 

 


Without a doubt, the BIGGEST mistake "rookie" marketers make is thinking that your website visitors are ready to buy the first time they come to your website. 

But this couldn't be further from the truth...

In most cases, 99% of your website visitors have NO intention of buying anything from you. Most just want to look around and then leave, never to return again.

The GOOD news is that once you really grasp this simple Framework, you can gain competitive advantage in your market, and generate more traffic and profits. 


Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

Case Study: How to Generate Leads Online 

 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more


 

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[Case Study] "From $4.01 Per Click to $3.56 Per Lead"


 

The other day, I confessed to my friend Ned that I made a lot of mistakes early in my internet marketing career.

After recording that interview, I decided to shoot a new video showing you exactly how I turned it all around.

If you want to know how to gain ROI (return on investment) from your online marketing efforts, then this video is for you.

 

 

 

As you can see, this one simple technique really revolutionized our internet marketing.

Hopefully this Case Study video gave you some good ideas for how you can generate leads very inexpensively.

But of course, traffic and lead generation are really only half the battle... I didn't have time in this brief video to explain exactly how I followed-up with these leads in order to generate sales.

I am putting the finishing touches on a new step-by-step internet marketing course that covers every major aspect of internet marketing, from keyword research and effective website design, to pay-per-click (PPC) and search engine optimization (SEO), to social media and email marketing, and more.

In addition to tactics, my course provides strategic advice on how to improve conversion rates, increase return on investment (ROI), and capitalize on leverage points and "low hanging fruit" opportunities that far too many businesses ignore.

I'll post some more details in the next few days, as we get ready to open up the course.


 

Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

What Every Entrepreneur Ought to Know About Internet Marketing

The "Browser-Shopper-Buyer" Framework



 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more

 

 

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What Every Entrepreneur Ought to Know About Internet Marketing [MP3 Download]


 

 

In this interview, I confess to my friend Ned that I really struggled with online marketing, before finally making it work for me.


Why am I opening up about all of this?



I wanted to share my experience so you can learn from my mistakes, and start getting return on investment (ROI) on your internet marketing even faster than I did.


Click the button below to play, or click the link below to download the MP3.




Download Interview

(Right-Click "Save As..." to download to your computer.)

 

Here's the back story...


Based on the survey I did the other week, I discovered that most of my subscribers either haven't started marketing online yet, or they're just their getting off the ground. 


My friend Ned Tobey is in that same exact position -- just getting started. (Of course, there was a time, 10+ years ago, when I was there, too.)


Specifically, Ned recently joined GoSimplifi.com (offers financial planning tools) as their VP and General Manager. And, like most of you, Ned wants to quickly start driving a ton of traffic to his website -- while maximizing profits.


Anyways, Ned had a bunch of questions for me about online marketing, and I figured that Ned's questions were probably similar to a lot of yours.


So, I asked Ned if he would interview me about what I've learned over the past 10 years doing online marketing.  Luckily, he agreed.  


Here are some of the topics we covered during the interview: 

1. How I got started with online marketing (10+ years ago)

2. My early mistakes and (embarrassing) mis-steps

3. "To tweet or not to tweet," and other advice for getting started now

4. The most important first step of any online marketing campaign

5. Best ways to drive targeted traffic to your website

6. How to measure ROI (return on investment)

7. What you can do with a limited budget (of, say, $500/month)


If you're just getting started, or if you're frustrated with your results, this interview gives you a "mini" blueprint for online marketing success.

Click the button below to play, or click the link below to download the MP3.




Download Interview

(Right-Click "Save As..." to download to your computer.)


NOTE: This interview is 58 minutes long.  You might want to download it, or burn it to a CD, or put it on your iPod for easier listening. 

 

 

Get More FREE Internet Marketing Tips:

Top 3 Questions About Internet Marketing - Answered

Case Study: How to Generate Leads Online 

The "Browser-Shopper-Buyer" Framework



 

UPDATE:  We're getting ready to release a new Internet Marketing Training Program (Growthink's "Ultimate Internet Marketing System"). 

Click here to learn more



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Top 3 Questions About Marketing Your Business Online


 

Recently, I polled my subscribers about online marketing.

I asked, "What is your #1 question about marketing your business online?"

I was thrilled to receive so many responses.  Thanks for everyone who participated in the survey!

There was a good amount of variety among all the questions, but after reading through them and categorizing them, there were some definite patterns.  Actually, 3 big questions accounted for about half of all the responses.

Here are the top 3 questions, and my answers:

FAQ #1: "How Can I Drive Targeted Traffic to My Website?"

 

FAQ #2: "How Can I Get Return on Investment (ROI)?"

 

FAQ #3: "What's the Best Way to Get Started?"

 

Marketing your business online can be very overwhelming because there are so many options and so much to learn. I hope my answers have helped to "demystify" online marketing for you, and that you have a clearer idea of how to go forward.  

In the coming weeks, I'll be providing more content as we get ready to release our new training program.

Do you have any remaining questions about online marketing? Or comments about my answers? Please share your comments below. 

 

 

Get More FREE Internet Marketing Tips:

What Every Entrepreneur Ought to Know About Internet Marketing

Case Study: How to Generate Leads Online 

The "Browser-Shopper-Buyer" Framework




 

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Raising Funding for a Social Network or Web 2.0 Concept: Has the Bubble Burst?


 

Many entrepreneurs and investors have been capitalizing on developing internet capabilities and the increased usage of social networks around the world by creating a new wave of social networks and Web 2.0 websites. Over the last few years, the Web 2.0 sector has seen a number of acquisitions for companies including Bebo, Blogger, Cork’d, Del.icio.us, Flickr, Jaiku, Last.fm, Picasa, Rojo, Skype, Sphere, StumbleUpon, and Webshots. Entrepreneurs have been encouraged by large scale transactions including YouTube selling for $1.7 billion, Facebook’s valuation at $15 billion based on Microsoft’s recent investment, and MySpace’s sale for $580 million.

A great Web 2.0 website can be built on a shoestring budget with a few smart developers and an innovative concept driving the growth of the business. Web 2.0 companies have the potential to experience overnight notoriety through a few press mentions and can grow exponentially thereafter.  Thus, venture capital firms do expect to see a great deal of traction in the marketplace before seriously considering funding your social network. Due to market conditions, VCs today are seeking to fund companies that are already well on their way to success, rather than higher risk and earlier stage deals that they might have previously considered.  As a social network, the right time to contact a VC is when your site has a solid user base and viral growth through an innovative guerilla marketing strategy, not at the idea stage. For example, just today Glubble BV (www.glubble.com), a niche Amsterdam based social networking website for families with children under the age of 12, announced that they raised $1 million in Series B funding. Glubble was launched in 2007 and counts 300,000 family pages on its service to-date.

Due to the large number of social networking sites that were funded in the last three years, VCs are getting increasingly skeptical of these concepts. Kleiner Perkins, one of the largest VCs, has publicly stated that they are no longer investing or even looking at Web 2.0 companies. I’m not suggesting that you get discouraged by this or that the opportunities for new web 2.0 or social networks have passed, but realize that the competition is great and you must differentiate yourself both in your market and when pitching to venture capital firms. Stand out by targeting niche users, such as senior citizens, travelers, specific cultures, or countries. Find a niche that has not been already conquered, but that has enormous value, and do not promote your business as the next MySpace or Facebook. These networks have generated enormous and loyal user bases and it will be extremely challenging if not impossible to replace them.

Growthink has worked with nearly 100 web 2.0 businesses over the last few years and has developed strong expertise in the sector. We can help you to strategically think through your business model and create a compelling business plan that will help your Web 2.0 company stand out among the throngs of competitors. We can also advise you on how to improve your viral marketing strategy to optimize your valuation before bringing your company to a VC firm.

If you are an existing website, we can also help provide you with strategic recommendations based on a complimentary website audit. Please follow this link for more information:

http://www.growthink.com/internet-marketing/website-audit#auditform

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Sourcing Investment Opportunities via the Internet


 

The world clearly has changed.  Long gone are the days of Rotary Club and Elks Lodge America, and of Tuesday afternoon tea.  Replacing them is the brave new world of social and virtual networking, of Linked-In, of Facebook, and of Twitter.  And from a standpoint of access to and diligence of great deal flow, this is an extremely good thing. 

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Do You Make These Internet Marketing Mistakes?


 
For many businesses, internet marketing is the “low hanging fruit” -- the most-cost effective method for gaining and sustaining a competitive advantage. 

However, most websites are poorly optimized for search engines and are not effectively designed to generate leads or produce sales. 

That’s why we’re developing a new webinar that identifies common mistakes as well as proven strategies and tactics to accelerate your website’s growth and profitability.

In this upcoming webinar, Growthink co-founder and President Dave Lavinsky will reveal:
  • Why achieving "top rankings" or "driving traffic" is less than half of the battle
  • Which segments of internet marketing are growing, and where you need to invest today to remain competitive
  • How to create an inbound "pull" strategy to have customers knocking down your door
  • How to effectively convert website traffic to prospects, buyers, and lifetime customers
  • Why a holistic, integrated approach consistently delivers superior ROI

Reserve your spot in our upcoming internet marketing webinar.

Learn more about Growthink’s internet marketing services.
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Gain Valuable Market Insight in 10 Minutes Flat


 

Are you looking to enter new markets or better serve your existing markets? If so, here's a technique that will allow you to gain insightful market research and learn best practices REALLY QUICKLY.

And for no cost, thanks to Google.

The other day, my son told me he wanted to take up lacrosse, so let's use lacrosse as our example. So, let's say I want to get into the lacrosse business, selling equipment through stores and/or online.

To start my market research I went to Google's new keyword search volume tool here: https://adwords.google.com/select/KeywordToolExternal

I typed in "lacrosse" and Google then shows me all the related keywords and how many times people searched on them last month. It immediately showed me the following:

Keywords_________ Approx Monthly Search Volume
lacrosse.......................... 2,740,000
lacrosse equipment........ 110,000
women's lacrosse........... 74,000
girls lacrosse.................. 60,500
high school lacrosse...... 49,500
lacrosse sticks................ 49,500
lacrosse wisconsin......... 49,500
lacrosse camp................ 40,500

From this, I see that lacrosse is a pretty popular sport; in fact, when I download Google's list of the top 150 lacrosse-related searches, I see that the sport gets 4.9 million searches per month.

To put this in perspective, and to see if the market is growing or expanding, I go to Google Trends at http://www.google.com/trends and type in "lacrosse."

Not only does Google Trends show the number of searches that people have done on lacrosse monthly beginning in 2003, but when I type in additional sports like football and basketball, I can see the relative size of lacrosse. Also, from the Google Trends graph, I quickly saw that lacrosse is a seasonal sport with peaks and valleys in search volume.

My next area of research is to determine the level of competition for selling lacrosse equipment. For this, I simply type in terms like "lacrosse," "lacrosse equipment," and "high school lacrosse." I find that general terms like "lacrosse" and "high school lacrosse" have very little competition (based on the few Sponsored Links I see on the top and to the left of the search results), thus providing a significant opportunity if I can figure out products and/or services to fulfill the needs of those who search these terms.

For the term "lacrosse equipment," which is a term that shows more buying intent (i.e., someone who searches this term has more intent to purchase a product than someone who simply searches "lacrosse"), I see several more competitors. Finally, when I search the term "lacrosse sticks," I see even more ads, since someone who types in this phrase has even more buying intent.

The next tool I use is Google's Traffic Estimator, located at https://adwords.google.com/select/TrafficEstimatorSandbox, which shows both the estimated clicks per day I would receive if I advertised on the term, but more importantly, the average estimated price that I would pay each time someone clicked on my ad.

Why is this important? Well, it gives me an estimate of how much my competitors are spending each time someone clicks on their ads.

For "lacrosse sticks," Google estimates that the top 3 advertisers pay between $0.99 and $1.26 per click.

The final stage of my research is to return to Google.com, do a search on "lacrosse sticks," and conduct competitive research. I click on the ads of the companies advertising on the keyword, and figure out how they are generating more than $1.26 per click.

I assess things like:

1. How their web pages are organized

2. Whether they are trying to generate profits from merely a one-time sale or whether they have long-term revenue generation systems (e.g., a paid membership club)

3. Whether they have a newsletter or other mechanisms to collect the email addresses of their prospects so they can market to them on an ongoing basis, etc.

This process provides me with significant competitive intelligence on current practices in the industry.

So, maybe this takes a little more than 10 minutes to thoroughly assess a new or existing market, but this technique and the tools listed above will quickly give you great information and insight really quickly.

 

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