How To Create a Pitch Deck For Venture Capital Funding

Written by Dave Lavinsky

Startup Pitch Deck Examples

When working to get venture capitalists or venture capital firms on board, all great companies start by creating a startup pitch deck. A startup pitch deck is a presentation that entrepreneurs give to venture capital investors in order to raise funding for their business. Pitch deck examples usually include numerous elements that investors will want to see before they decide whether or not to give you the money you’re asking for. The goal is to give them a clear and concise vision and overview of your business so that they can see the potential and decide that you’re worth investing in.

Creating the perfect startup pitch deck example can be a daunting task, but we’re here to help. In this article, we’ll go over what to include in your pitch deck examples and some tips for making it great.

What Is An Investor Pitch Deck?

An investor pitch deck (or startup pitch deck) is simply a presentation that entrepreneurs use to pitch their business to venture capital firms or other potential investors. The goal of the startup pitch deck is to get investors interested in your company and to convince them to give you the funding you need. They are a necessary element if you  want to secure venture capital funding.

While the winning pitch deck can take many different forms, there are certain elements that should be included in every one. We’ll go over those in more detail below.
 

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What is Included in a Pitch Deck Template

All startup pitch decks are going to be different, but there are some key elements that should be included in every one. These elements give investors the information they need to make a decision about whether or not to invest in your company.

The following are some of the most important things to include in your pitch deck:

Company Overview, Purpose, And Value Proposition

The first thing you’ll want to include in your pitch decks are high-level overviews of your company. These startup pitch decks should include information about what your company does, what your purpose is, and what makes you different from your competition. You’ll also want to include your value proposition here- that is, what benefit do you offer to customers?

The Problem Slide

The next thing you’ll want to include in your pitch deck is a description of the problem that your company is solving. This is important because investors need to see that there is a market for your product or service and that people are actually willing to pay for it.

Your Startup’s Solution Slide

After you’ve described the problem, you’ll want to provide a solution. This is where you’ll describe your product or service in more detail and how it solves the problem that you’ve described. Providing investors with a detailed solution slide is one of the most important parts of startup pitch decks as it allows them to understand why they want to invest in your company.

Market Opportunity

After you’ve explained your product or service, you’ll want to provide some data about the total addressable market opportunity for your business. This includes information like the size of the market, the growth rate, and the demographics of your target customer.

Competition Slide

No business exists in a vacuum, so you’ll also need to talk about who your competition is. This includes both direct and indirect competitors. For each competitor, you’ll want to provide information about their market share, their strengths, and their weaknesses.

Business Plan & Model

Your pitch deck should also include information about your business vision and plan. This includes how you plan to make money and what your revenue streams are.

The Team Slide

Investors will also want to know who is on your team. This should include information about the experience and qualifications of each team member. A solid team gives investors more confidence that your company will be successful.

Financial Projections And Other Key Metrics

Finally, your pitch deck should include financial information like your projected revenue, your burn rate, and your milestones. You’ll also want to include other key metrics like your churn rate, customer acquisition costs, and lifetime value.
 

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Tips For Creating Great Startup Pitch Decks

Now that you know the essential elements of a pitch deck, let’s go over some tips for making yours great.

Know Your Why

First and foremost, you need to know your why. That is, what is your motivation for starting this business? This will not only help you create a pitch that is more authentic, but it will also help you stay focused on your goals.

Determine Your Funding Goals 

Before you start creating your pitch deck, you need to determine how much money you’re looking to raise. This will help you focus on the information that is most important to investors.

Focus On Your Company’s Strengths 

When you’re creating your pitch, it’s important to focus on your company’s strengths. This includes your unique value proposition, your team, and your business model.

Balance Storytelling With Data 

A great pitch deck tells a story that is both compelling and informative. To do this, you’ll need to balance storytelling with data. That is, don’t just include a bunch of facts and figures, but also use them to paint a picture of your company’s potential.

Rely On Visuals

A pitch deck is not a novel, so don’t try to write one. Instead, rely on visuals like charts, graphs, and infographics to tell your company’s story.

Be Concise

Remember, you only have a limited amount of time to make your pitch, so you need to be concise. This means including only the most important information and leaving out anything that is unnecessary.

Include Backup Slides 

Always include backup slides in your pitch deck. These are slides that you can use if you run out of time or if investors have questions about specific topics.

Practice Your Pitch  

Finally, make sure to practice your pitch before you actually give it. This will help you ensure that you are delivering it in the most effective way possible.

 

Startup Pitch Deck Examples

The startup pitch deck is a short presentation that entrepreneurs use to pitch their business or product to investors. An example of what could be included in those startup pitch deck examples slides would be:

Introduction 

Hi, my name is Jane and I’m the founder of Startup Company. We’re a new startup that has developed a revolutionary new product that is going to change the way that people live.

The Problem

Our product solves a major problem that people face every day. Tens of thousands of people are looking for a solution to this problem and we have the perfect solution.

Your Solution

We have developed a product that is going to revolutionize the way that people live. Our product is easy to use and it’s going to make life easier for everyone.

Market Opportunity

The market for our product is huge. There are tens of thousands of people who are looking for a solution to this problem and we have the perfect solution. We’re confident that our product will be a huge success and we’re excited to bring it to the market. 

Competition

There are several companies who are competing in this space, but we believe that our product is superior to anything else on the market. We’re confident that we can compete and succeed in this space. 

Business Model

We plan to sell our product directly to consumers through our website. We’re also exploring other channels, including partnerships with major retailers. 

The Team

Our team is experienced and qualified and we’re confident that we can execute our plan successfully. We have the passion and dedication necessary for success and we’re excited about the future of our company. 

Financials And Other Key Metrics

We’ve included projected financials and other key metrics in our pitch deck so investors can get a better understanding of our business. These numbers are based on conservative estimates and we believe that they underestimate the true potential of our company.     

A pitch deck is an essential tool for any entrepreneur who is looking to raise venture capital funding. In this short presentation, you need to include all of the essential elements that investors are looking to see. Investors are looking for companies that already have a strong foundation, so this is your chance to show them that your company is one that they should invest in.

Creating a great pitch deck is not easy, but it’s definitely worth the effort. By following the tips in this article, you’ll be well on your way to creating a pitch that will impress investors and get them to invest in your company.
 

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Don’t you wish there was a faster, easier way to finish your business plan?

And know it’s in the exact format that venture capitalists want?

With Growthink’s Ultimate Business Plan Template, you can finish your plan in just 8 hours or less!

Click here to finish your VC business plan today.

 

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