Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a trucking business plan, your marketing plan should include the following:
Services (Note that for trucking companies, we replace “Products” with “Services”): in the services section you should reiterate the type of trucking business that you documented in your Company Analysis. Then, detail the specific services you will be offering.
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.
Place: Place refers to the location of your trucking business. Document your location and mention how the location will impact your success. For example, is your trucking business located next to the manufacturing locations of several companies?
Promotions: the final part of your trucking business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Direct mail
- Search engine optimization
- Pay-Per-Click advertising
- Trade journal advertising