Trucking Business Plan Customer Analysis

Trucking Business Plan Template

Written by Dave Lavinsky

Customer Analysis

The customer analysis section of your trucking business plan must detail the customers you serve and/or expect to serve.

The following are examples of target customer segments: corporations, other trucking companies, households who plan to move, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of trucking business you operate. Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of, if doing residential moving, the ages, genders, locations and income levels of the customers you seek to serve. If targeting businesses, identify the types of businesses, size, and location of your target customers.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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