Sample Resort Business Plan

Written by Dave Lavinsky

Writing a business plan is a crucial step in starting a resort. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring resort owners, having access to a sample resort business plan can be especially helpful in providing direction and gaining insight into how to draft their own resort business plan.

Having a thorough business plan in place is critical for any successful resort venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A resort business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The resort business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your resort as Growthink’s Ultimate Resort Business Plan Template, but it can help you write a resort business plan of your own.

 

Resort Business Plan Example – EscapeElysium Resort

Table of Contents

  1. Executive Summary
  2. Company Overview
  3. Industry Analysis
  4. Customer Analysis
  5. Competitive Analysis
  6. Marketing Plan
  7. Operations Plan
  8. Management Team
  9. Financial Plan

 

Executive Summary

EscapeElysium Resort is a newly established luxury resort located in the heart of Wichita, KS, offering an unparalleled experience of relaxation and indulgence. Our mission is to provide guests with an escape from the ordinary, enveloping them in a world of luxury, comfort, and tranquility. Set against a backdrop of breathtaking landscapes, our resort features state-of-the-art facilities, including a spa, fine dining restaurants, and elegantly designed accommodations. Our commitment to exceptional customer service and a personalized guest experience sets us apart in the competitive hospitality industry. EscapeElysium Resort is not just a destination; it’s an experience, promising every visitor a slice of paradise in Wichita.

Our success is driven by several key factors and accomplishments. Firstly, our strategic location in Wichita, KS, positions us perfectly to attract both local and international visitors looking for a unique luxury resort experience. Additionally, our commitment to providing unparalleled customer service and personalized experiences has already garnered positive feedback in our early operations. Our innovative approach to integrating technology for seamless service delivery and guest interaction further enhances our competitive edge. We’ve also established partnerships with local businesses to enrich our guests’ experiences, making us a notable newcomer in the luxury hospitality market.

The luxury resort industry is characterized by its high level of competition and the constant need for innovation to meet evolving customer expectations. Trends indicate a growing demand for personalized experiences, wellness-focused amenities, and sustainable practices. The industry is also influenced by economic factors, with luxury travel often seen as a direct beneficiary of economic upturns. Recognizing these trends, EscapeElysium Resort is poised to cater to the sophisticated needs of our target market by offering a unique blend of luxury, relaxation, and personalized services that prioritize guest wellness and sustainability. Our focus on these key industry drivers ensures our relevance and appeal in the competitive market landscape.

Our target customers are affluent individuals and couples seeking a luxury escape that provides relaxation, indulgence, and unique experiences. They are typically aged 30-60, value high-quality services, and seek more than just accommodation; they look for an exceptional and memorable stay. Our guests prioritize wellness, privacy, and personalized services, and they possess the disposable income to pay a premium for these experiences. Understanding our customers’ preferences and expectations allows us to tailor our offerings, ensuring that EscapeElysium Resort exceeds their demands for luxury, comfort, and exclusivity.

Top Competitors:

Luxury Haven Resort & Spa: Offers a wide range of wellness amenities.
Paradise Peak: Known for its exceptional dining experiences.
Grandeur Getaways: Features extensive outdoor adventure activities.

Our competitive advantage lies in our unparalleled customer service, our unique blend of luxury and technology for personalized guest experiences, and our strategic partnerships with local businesses. These factors differentiate us from our competitors and position us as a leading choice for luxury travel in Wichita, KS.

EscapeElysium Resort combines innovative and traditional marketing strategies to attract and retain our target audience. Our product offerings, including luxurious accommodations, spa services, and gourmet dining, are priced competitively to offer value while ensuring a premium experience. We leverage online marketing through social media, SEO, and email campaigns to engage potential guests. Additionally, our promotions plan includes targeted ads, local partnerships, and hosting special events to showcase our resort. Influencer collaborations and encouraging guest referrals play a significant role in our strategy, aiming to build a loyal customer base through authentic and personal experiences.

Our key operational processes focus on providing exceptional guest experiences through efficient service delivery and personalized guest engagement. We are implementing advanced reservation systems and guest management technology to streamline operations. Milestones include the completion of our luxury spa and wellness center, achieving a 75% occupancy rate within the first year, and establishing partnerships with at least five local businesses to enhance our guest offerings. These steps are crucial for ensuring operational excellence and for solidifying EscapeElysium Resort’s reputation as a premier luxury destination.

Our management team comprises experienced professionals with diverse backgrounds in the hospitality industry. Led by our CEO, a veteran with over 20 years in luxury resort management, our team includes experts in guest services, operations, marketing, and finance. Each member brings a wealth of knowledge and a proven track record of success, positioning EscapeElysium Resort for exceptional performance and growth in the luxury hospitality market.

 

Company Overview

Welcome to EscapeElysium Resort, a new gem in the heart of Wichita, KS. As a local resort, we pride ourselves on bringing a much-needed high-quality vacation and relaxation experience to the area. Understanding the lack of premium local resorts, we’ve stepped in to fill this gap, ensuring that our community and visitors to Wichita have access to unparalleled hospitality and leisure services right on their doorstep.

At EscapeElysium Resort, our offerings are designed to cater to a wide range of needs and preferences. Our accommodation services are top-notch, providing a comfortable and luxurious stay for all our guests. We believe that dining is a crucial part of the resort experience, which is why our culinary services aim to delight with a variety of delicious, high-quality meals prepared by our skilled chefs. For those looking to relax or stay active, our recreational facilities include everything from a state-of-the-art gym to serene spa treatments. We also offer comprehensive event and conference services, equipped to host gatherings of all sizes in our beautiful spaces. Additionally, our concierge and guest services are always at hand to ensure every need is met, making stays at EscapeElysium Resort truly unforgettable.

Located in the vibrant city of Wichita, KS, EscapeElysium Resort serves both the local community and visitors looking for an exceptional getaway. Our strategic location combines the tranquility necessary for a relaxing stay with the convenience of being close to the city’s attractions.

Our foundation for success is built on a few key factors. Firstly, our founder brings invaluable experience from previously running a successful resort, ensuring that we understand the intricacies of delivering high-quality hospitality services. Secondly, we are committed to providing superior accommodation, recreational, and guest services compared to our competitors. Furthermore, our venue’s beauty is unmatched, offering an idyllic setting for both relaxation and events.

Since our inception on January 3, 2024, as a Limited Liability Company, we have made significant strides. Our achievements include the creation of a unique and recognizable logo, the development of our company name that resonates with our mission and vision, and securing a fantastic location that complements our offerings. These accomplishments mark just the beginning of our journey towards becoming the premier resort destination in Wichita, KS.

 

Industry Analysis

The Resort industry in the United States is a thriving sector that continues to grow year after year. Currently, the market size of the Resort industry in the US is estimated to be around $200 billion. With an increasing number of people looking for unique and luxurious vacation experiences, the demand for resorts is expected to continue rising in the coming years. This presents a significant opportunity for new resorts like EscapeElysium Resort to enter the market and cater to the growing customer base.

One of the key trends in the Resort industry that bodes well for EscapeElysium Resort is the shift towards experiential travel. Customers are increasingly looking for immersive and personalized experiences during their vacations, rather than just a place to stay. EscapeElysium Resort can capitalize on this trend by offering unique activities, amenities, and services that cater to the desires of modern travelers. By providing a memorable and unforgettable experience, EscapeElysium Resort can differentiate itself from competitors and attract a loyal customer base.

Additionally, the growing trend of wellness tourism presents a significant opportunity for EscapeElysium Resort to attract customers in Wichita, KS. With more people prioritizing health and well-being in their travel experiences, resorts that offer spa treatments, fitness classes, healthy dining options, and outdoor activities are in high demand. EscapeElysium Resort can position itself as a wellness-focused destination, providing guests with a rejuvenating and relaxing retreat from their everyday lives. By aligning with this trend, EscapeElysium Resort can set itself apart and appeal to health-conscious travelers in the region.

 

Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

EscapeElysium Resort will target a diverse array of customers, with a significant emphasis on local residents. These individuals are likely seeking a convenient escape without the need for extensive travel. The resort will tailor its offerings to cater to the preferences and needs of this demographic, promoting staycation packages and local getaway deals to attract this customer segment.

Beyond local residents, EscapeElysium Resort will also focus on attracting tourists and business travelers visiting Wichita. The resort will offer amenities and services that cater to the needs of these guests, such as conference facilities for business meetings and unique experiences for tourists looking to explore the local culture. This approach is expected to diversify the customer base and ensure a steady flow of guests throughout the year.

Additionally, EscapeElysium Resort will target couples and families seeking a luxurious getaway or celebration destination. Special packages for anniversaries, honeymoons, and family holidays will be developed, aiming to make the resort a top choice for those special occasions. By offering a mix of relaxation and adventure, the resort will meet the expectations of a wide range of guests, ensuring memorable experiences for every visitor.

Customer Needs

EscapeElysium Resort caters to guests seeking high-quality accommodation by offering luxurious rooms and suites designed with comfort and elegance in mind. Visitors can expect state-of-the-art amenities within their living spaces, ensuring a stay that combines relaxation with the comforts of modern living. This commitment to quality accommodation enables guests to experience a home away from home, where every need is anticipated and met with exceptional service.

Aside from superior lodging, EscapeElysium Resort provides a variety of recreational activities designed to entertain and relax. Guests can indulge in a wide range of on-site amenities, including a world-class spa, fitness center, and outdoor pools, all set within beautifully landscaped grounds. These facilities cater to all ages and interests, ensuring that every visitor can find something to enjoy, whether they are looking for adventure or a peaceful retreat.

At EscapeElysium Resort, guest services are paramount, with a dedicated team available to cater to every whim. From concierge services that can arrange local tours and reservations to 24/7 room service for those midnight cravings, guests can expect a level of service that goes above and beyond. This commitment to excellence in guest services ensures a seamless and unforgettable experience, making EscapeElysium Resort the perfect destination for those seeking luxury, recreation, and impeccable service.

 

Competitive Analysis

EscapeElysium Resort’s competitors include the following companies: Cruise Holidays of Wichita, Homewood Suites by Hilton – The Waterfront, and Hilton Garden Inn Wichita Downtown. Each of these competitors offers distinct products and services, caters to specific customer segments, and operates in various locations.

Cruise Holidays of Wichita specializes in providing cruise vacation planning services. They offer a wide range of cruise options, from luxury to budget-friendly cruises, catering to different customer preferences and price points. Their key strength lies in their personalized service and extensive knowledge of the cruise industry, which allows them to tailor vacation packages to individual customer needs. However, their focus on cruises might limit their appeal to customers looking for a more traditional resort experience.

Homewood Suites by Hilton – The Waterfront is located in a prime area, offering guests stunning views and a serene environment. They provide a range of accommodations, from standard rooms to suites, equipped with kitchens for longer stays. Their price points are competitive, offering value through complimentary breakfast and evening socials on weekdays. A key strength is their appeal to both business and leisure travelers, thanks to their versatile room offerings and amenities like a fitness center and pool. However, their location, while beautiful, might not be as accessible for those looking to explore downtown Wichita more extensively.

Hilton Garden Inn Wichita Downtown, situated in the heart of the city, serves as an ideal spot for travelers seeking proximity to Wichita’s business and entertainment districts. They offer a variety of room types at different price points, catering to both business travelers and tourists. Their amenities include a fitness center, indoor pool, and an on-site restaurant, providing convenience and comfort to their guests. A key strength is their central location, which allows easy access to local attractions and businesses. However, compared to resorts or vacation-specific hotels, they might lack the unique leisure-focused amenities and experiences that some travelers seek. In summary, these competitors serve different segments of the market, from those looking for luxury cruise vacations and serene waterfront stays to guests preferring the convenience of a downtown location. Each has its strengths, such as personalized cruise planning services, comprehensive amenities for extended stays, and central locations for business and leisure activities. Their weaknesses range from a limited appeal to non-cruise travelers, potential accessibility issues for those wishing to explore beyond the waterfront, and a possible lack of unique leisure amenities for those seeking a resort-like experience.

Competitive Advantages

At EscapeElysium Resort, we pride ourselves on delivering an unparalleled experience to our guests through our superior quality accommodations, recreation, and guest services. Our commitment to excellence ensures that every aspect of a guest’s stay exceeds expectations, setting us apart from the competition. Our accommodations are meticulously designed for comfort and luxury, offering a serene and lavish escape from the everyday. We understand the importance of a comprehensive vacation experience, which is why our recreational activities are tailored to cater to a wide range of interests, ensuring there’s something for everyone. Our guest services team goes above and beyond, providing personalized attention and care to make every stay memorable.

Furthermore, our venue’s beauty is a significant competitive advantage, offering guests a breathtaking backdrop that enhances their stay with us. The picturesque surroundings not only serve as a perfect setting for relaxation and rejuvenation but also offer numerous photographic opportunities that our guests cherish. This unique combination of high-quality services and our stunning venue enables us to offer a unique value proposition in the hospitality market. Our attention to detail, commitment to guest satisfaction, and the natural allure of our location make us a preferred choice for travelers seeking an exceptional resort experience in the region. In essence, our dedication to creating unforgettable experiences through our superior offerings and beautiful venue establishes us as a leader in the hospitality industry.

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Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

EscapeElysium Resort offers a variety of services tailored to meet the needs of its guests, ensuring a memorable stay filled with luxury, comfort, and adventure. From exquisite accommodation options to diverse culinary experiences, the resort is designed to cater to every preference and occasion.

The resort provides exceptional accommodation services, with a range of rooms and suites designed for ultimate comfort and relaxation. Guests can expect to find elegantly furnished spaces that blend modern aesthetics with functionality. Prices for accommodation vary depending on the room type and season, with an average price starting from $250 per night. Each room is equipped with state-of-the-art amenities to ensure a stay that is both luxurious and comfortable.

Dining and culinary services at EscapeElysium Resort are a highlight, offering an array of gastronomic delights. The resort boasts several restaurants and bars, each presenting a unique menu that features local and international cuisine prepared by world-class chefs. Guests can indulge in fine dining experiences or enjoy casual meals in a relaxed atmosphere. The average cost of a meal per person is around $50, providing a range of options to suit diverse tastes and budgets.

For those seeking leisure and entertainment, the resort’s recreational facilities are second to none. Guests can enjoy access to a variety of amenities including a state-of-the-art fitness center, outdoor swimming pools, a spa, and tennis courts. Additionally, the resort offers bespoke activities such as guided tours, water sports, and outdoor adventures. Prices for recreational activities and facilities access vary, with an average cost of $100 per person for exclusive activities.

EscapeElysium Resort is also an ideal destination for hosting events and conferences. With versatile event spaces and a dedicated team of planners, the resort can accommodate a wide range of functions from corporate meetings to lavish weddings. Event and conference services are tailored to meet specific requirements, ensuring a smooth and successful event. Pricing for event services is customized based on the scope and scale of the event, with packages starting at $5,000.

To enhance the guest experience, the resort offers comprehensive concierge and guest services. These services include but are not limited to, personal shopping, transportation arrangements, tour bookings, and special requests. The concierge team is dedicated to ensuring that every aspect of the guest’s stay is meticulously planned and executed. Prices for concierge services are dependent on the nature of the request, with most basic services being complimentary and more personalized services available at an additional cost.

In summary, EscapeElysium Resort offers a luxurious and immersive experience with a wide range of services designed to cater to the needs of every guest. Whether it’s the comfort of their accommodation, the quality of their dining experiences, the variety of recreational activities, the capability to host significant events, or the attention to detail of their concierge services, guests can expect an unparalleled stay at EscapeElysium Resort.

Promotions Plan

EscapeElysium Resort embarks on a journey to captivate and attract customers through a blend of innovative and traditional promotional methods. At the core of its strategy, online marketing plays a pivotal role, utilizing the power of the internet to reach a broad audience. The resort will leverage social media platforms, search engine optimization (SEO), and email marketing campaigns to connect with potential guests. Social media channels, including Instagram, Facebook, and Twitter, will showcase the resort’s amenities, special events, and exclusive offers, engaging users with visually appealing content and interactive posts.

Moreover, EscapeElysium Resort will deploy targeted ads through Google AdWords and social media platforms, ensuring the resort appears in search results and feeds of users who have shown interest in travel and luxury resorts. This precision in advertising allows the resort to efficiently allocate its marketing budget and increase conversion rates. Email marketing campaigns will complement these efforts, sending personalized offers and newsletters to subscribers, keeping them informed and excited about upcoming opportunities to visit the resort.

Beyond online marketing, EscapeElysium Resort will also incorporate traditional marketing tactics to reach a wider audience. Local partnerships with businesses and organizations in Wichita, KS, will generate buzz and offer mutual promotional benefits. Events hosted at the resort, such as open houses, tastings, and themed parties, will provide firsthand experiences of the luxury and relaxation awaiting guests. Public relations efforts, including press releases and media invitations to special events, will aim to secure coverage in local newspapers, magazines, and TV stations, further elevating the resort’s presence in the community.

Collaborations with influencers and bloggers who specialize in travel and luxury experiences will enhance the resort’s visibility and credibility. By inviting them to stay and share their experiences with their followers, EscapeElysium Resort will tap into new networks of potential guests. Additionally, offering incentives for referrals and positive reviews will encourage satisfied guests to become advocates for the resort, organically spreading the word about their exceptional experiences.

EscapeElysium Resort recognizes the importance of a strong, multi-faceted promotional strategy to attract guests. Through a combination of online marketing, traditional approaches, partnerships, and leveraging the influence of satisfied guests, the resort will establish itself as a premier destination in Wichita, KS. With these efforts, EscapeElysium Resort expects to build a loyal customer base and become a sought-after location for those seeking luxury, relaxation, and unique experiences.

 

Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of EscapeElysium Resort, there are several key day-to-day operational processes that we will perform.

  • Customer Check-In and Check-Out: Efficiently manage guest arrivals and departures to ensure a smooth process. Front desk staff can quickly access reservations, assign rooms, and process payments to minimize wait times.
  • Housekeeping and Maintenance: Ensure rooms and common areas are clean and well-maintained. Housekeeping staff can conduct daily cleaning, while the maintenance team can address any repair needs promptly to ensure guest comfort and safety.
  • Food and Beverage Services: Provide high-quality dining experiences through our on-site restaurants and room service. Kitchen and service staff can prepare and serve meals, manage inventory, and maintain cleanliness and health standards.
  • Guest Services and Concierge: Offer personalized services to enhance guest experiences. Concierge staff can assist with bookings, provide information about local attractions, and cater to special guest requests.
  • Recreational Facilities Management: Ensure recreational areas such as pools, fitness centers, and spas are clean, safe, and well-staffed. Staff can organize activities and ensure equipment is in good condition for guest use.
  • Security and Safety Operations: Maintain a secure environment for guests and staff. Security personnel can monitor the premises, manage access control, and respond to emergencies, while regular safety drills and checks are conducted.
  • Financial Management: Handle daily financial transactions, including billing, payments, and budgeting. The finance team can ensure accurate accounting, manage cash flow, and prepare financial reports for management review.
  • Marketing and Customer Relations: Engage with guests to gather feedback and manage online presence. Marketing staff can promote special offers, manage social media accounts, and address guest reviews to improve service quality and attract new customers.
  • Staff Training and Development: Conduct regular training sessions for staff across all departments to ensure high service standards. Training programs can cover customer service, operational procedures, and emergency response.
  • Inventory Management: Keep track of supplies, equipment, and amenities to ensure they are available when needed. Procurement staff can order and restock items efficiently to avoid shortages or excess inventory.

Milestones

EscapeElysium Resort expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location: Successfully negotiate and secure a lease or purchase agreement for a prime location that aligns with the target market’s preferences and accessibility in Wichita, KS.
  • Obtaining Necessary Permits and Licenses: Successfully acquire all necessary permits and licenses required for operating a resort, including zoning permits, health and safety certifications, liquor licenses (if applicable), and any other local regulatory requirements.
  • Completing Construction and Interior Design: Finalize the construction, remodeling, and interior design of the resort to meet the brand’s standards for luxury and comfort, ensuring all facilities are guest-ready and compliant with safety regulations.
  • Hiring and Training Staff: Complete the process of hiring qualified staff for all operational areas of the resort (e.g., guest services, housekeeping, food and beverage, maintenance) and provide comprehensive training to ensure high-quality guest experiences.
  • Implementing Marketing and Pre-Launch Campaigns: Develop and implement a strategic marketing plan that includes pre-launch campaigns to generate buzz and excitement about the resort’s opening, targeting both local customers and tourists.
  • Soft Launch: Conduct a soft launch to test operations, gather feedback, and make necessary adjustments before the grand opening. This may include inviting a limited number of guests or hosting a private event.
  • Grand Opening: Officially launch EscapeElysium Resort with a grand opening event that showcases the resort’s amenities and services, aimed at creating a memorable first impression and attracting media coverage.
  • Establishing Strategic Partnerships: Forge partnerships with local businesses, travel agencies, and event planners to drive traffic to the resort and enhance guest experiences through complementary services.
  • Reaching $15,000/month in Revenue: Achieve the financial milestone of generating at least $15,000 in monthly revenue, which will be a critical indicator of the resort’s capability to attract and retain customers, as well as manage operational costs effectively.
  • Guest Experience Optimization: Continuously gather and analyze guest feedback to improve and refine the guest experience, ensuring high levels of satisfaction and encouraging repeat business and positive word-of-mouth.

 

Management Team

EscapeElysium Resort management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Vivian Alexander, President

Vivian Alexander brings a wealth of experience to her role as President of EscapeElysium Resort. With a proven track record of success in the hospitality industry, Vivian has demonstrated her ability to lead and grow a resort business effectively. Her previous experience in managing a resort has furnished her with a deep understanding of what it takes to create memorable experiences for guests while ensuring operational efficiency and profitability. Vivian’s leadership skills, combined with her strategic vision and commitment to excellence, make her exceptionally qualified to guide EscapeElysium Resort toward achieving lasting success in the competitive resort market.

 

Financial Plan

EscapeElysium Resort seeks to secure funding to achieve our growth goals and elevate our position in the luxury resort market. These funds will be allocated towards completing our spa and wellness center, enhancing our marketing efforts, and further developing our guest services. Our financial strategy is designed to ensure sustainable growth and profitability, positioning us as a leading destination for luxury travelers.

 

Financial Statements

Balance Sheet

[insert balance sheet]

Income Statement

[insert income statement]

Cash Flow Statement

[insert cash flow statement]

 

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