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Sample Business Plans:
How (and How NOT) to Use Them

A sample business plan can serve as a model for the creation of your own business plan. However, it may lead you down the wrong path if you choose the wrong sample plan as a basis. Make sure the plan is from a reputable source or, whenever possible, was responsible for raising funds for a business that launched.

How to Use a Sample Plan

The outline of a business plan is relatively standard, and any good sample plan can demonstrate this outline in action. Within each section, you will also develop a sense of what the content should be. Industry analysis, for example, is not simply analysis for its own sake. It is tailored toward describing the attractiveness of the industry and market for your business to enter. This should be apparent in a sample plan.

In the narrative of the sample plan you should have a good model for how you should attempt to be both detailed and concise at the same time. Unnecessary or redundant information should be eliminated wherever possible. However, the plan should go beyond mundane generalities which are true of all businesses in your industry.

How Not To a Sample Plan

Do not attempt to simply copy language or financials from another plan if they don't make sense for your business. This will be easily apparent to funders reading the plan and you will be unlikely to hear back from them if they feel you are wasting their time. While the industry analysis for a sample plan of the same industry may be useful, you should check all references and update the information to show your understanding of the latest statistics and trends. The competitor section must focus specifically on competitors you face in your local market, and these cannot be fabricated or copied from the sample plan.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer an business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan writers can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.

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