Nail Salon Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a nail salon business plan, your marketing plan should include the following:

Product: in the product section you should reiterate the type of nail salon that you documented in your Company Analysis. Then, detail the specific services you will be offering.

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.

Place: Place refers to the location of your nail salon. Document your location and mention how the location will impact your success. For example, is your nail salon located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.

You can download our Nail Salon Business Plan Template (including a full, customizable financial model) to your computer here.

Promotions: the final part of your nail salon marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Making your nail salon’s front store extra appealing to attract passing customers
Developing and marketing your website
Social media marketing (advertising and organic posts)
Advertising in local papers and magazines
Reaching out to local bloggers and websites
Flyers
Partnerships with local organizations
Local radio advertising
Banner ads at local venues

Also think about your nail salon’s Unique Selling Proposition (USP), which should answer why customers should choose you over other nail salons. Make sure your USP is reflected in your marketing.

Nail Salon Marketing Plan FAQs

What Is a Nail Salon Marketing Plan?

A marketing plan is one of the components of a business plan outlining the specific marketing strategy for your nail salon, including action items and anticipated results. The marketing plan consists of industry-specific market research, messaging specific to your target audience, selection of platforms where you will promote nail salon services, and the metrics that you will measure as a result.

What Are the Components of a Nail Salon Marketing Plan?

Your marketing strategy and plan should include 11 sections as follows:

Executive Summary
Target Market Segments
Unique Selling Proposition (USP)
Pricing and Positioning Strategy
Distribution Strategy
Offers
Marketing Materials
Promotions Strategy
Online Marketing Strategy
Conversion, Referral and Retention Strategy
Financial Projections

Why Do You Need a Marketing Plan for Your Nail Salon?

If you’re looking to start a nail salon business or grow your existing nail salon business, you need a marketing plan to set business goals and actionable items to reach new customers and drive business success. Your nail salon marketing plan is a living document that should be updated quarterly as you gather data regarding the current marketing efforts to adjust your budgets toward sources that are generating the most qualified leads and eliminating wasted spending.