Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an interior design business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of interior design that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to residential interior design, will you offer services such as furniture or decor resale?
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.
Place: Place refers to the location of your interior design. Document your location and mention how the location will impact your success. For example, is your interior design firm located next to an architect, or home decor store, etc. Discuss how your location might provide a steady stream of customers.
Promotions: the final part of your interior design marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your interior design’s front store extra appealing to attract passing customers
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Social media marketing
- Pay per click advertising
- Partnerships with local organizations (e.g., architects, home goods retailers)
- Local radio advertising
- Banner ads at local venues