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How to Start an Insurance Business

These tips for starting an insurance business should keep you on target for success.

Opportunity Is Not Experience

Your experience in insurance brokerage or sales is not the “opportunity” for your company. The opportunity you must look for is an unmet need in the market for the service you can provide as an insurance broker. Better yet, you should be able to provide service in a way that your competitors cannot to be more assured of getting clients.


Licensing requirements vary by state, but every independent insurance sales agent (insurance broker) must have one. Getting your insurance sales license generally involves taking insurance-related coursework and passing exams. You should be able to show evidence of your insurance sales license in your business plan, as it may worry investors to hear just that you “plan on getting your license”.

Business Plan

The business plan lays out this opportunity, your experience, the marketing and operations plans, and the financial projections for your business. Before creating this document, consider how you will create it. Will you outsource the development of this plan, undertake it yourself, or find some answer in between? Business plan writing services and consultants can bring management consulting to bear throughout the writing process to make sure that you have thought through the business concept fully. However, you must be able to execute the plan personally - the consultants aren’t launching the business for you. For that reason, you cannot lock the plan away and ignore the expectations it sets for funders. For that reason, you need to have an intimate knowledge of what your plan says, even if you work with others to create it.


Achieving funding for your insurance business is not the end - it is just the start of the “real” work of launching the business. Whether you are seeking loans or equity capital, carefully undertake relationships with your funders and seek their trust and support for the long-term. You never know when you may have to call on those funders if unexpected difficulties arise. You had better not have an adversarial relationship with your funding partners when that time comes.

Want more tips? Here's a related article: Insurance Business Plan

The first step is to develop your business plan. Growthink provides products and services to help you develop a professional business plan and turn your dream into reality.

Download Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer a business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

Or, Let Us Develop Your Business Plan For You

Our professional business plan consultants can create your entire business plan for you. We will make sure your business plan is sound and ready for lenders and investors so you can continue to focus on running your business. Over the past decade, we have created business plans for more than 2,000 clients.

For a FREE initial consultation, call 800-506-5728 or complete the form below.


Growthink helped birth my company. They got to know both me and my vision. They helped ‘smack me upside the head’ to help make sure I was realistic, about meeting expectations. As a result, they helped craft, draft and construct the right written presentation. As a result, I got my funding.

Jeffrey Ullman
Founder & CEO
Great Expectations

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Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.

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