On This Page:
- Steps to Starting Your Own Juice Bar Business
- How Big is the Juice & Smoothie Bars Industry?
- What are the Key Segments of the Juice Bar Industry?
- What External Factors Affect the Juice Bar Industry?
- Who are the Key Competitors in the Juice & Smoothie Bars Industry?
- What are the Key Customer Segments in the Juice & Smoothie Bars Market?
- What are the Typical Startup Costs for a New Juice Bar Business?
- Is a Juice Bar a Profitable Business?
- What are the Keys to Launching a New Juice Bar Business?
- How to Start a Juice Bar FAQs
- Helpful Videos
- Additional Resources for Juice & Smoothie Bar Owners
- Other Helpful Business Plan Articles & Templates
Juice bars are an excellent choice for entrepreneurs because they have a great deal of flexibility, they can be located just about anywhere, and juice bar businesses are in high demand due to the lack of nutritional options on the go.
In this article, we provide some insights into the juice and smoothie bars industry and provide some tips and helpful resources to help you launch your new juice bar or smoothie business.
Importantly, a critical step in starting a juice bar business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Juice Bar Business Plan Template here.
Steps to Starting Your Own Juice Bar Business
1. Develop a Juice Bar Business Plan.
Spend time making a proper juice bar business plan. If you don’t have a business plan, there’s no way of knowing if opening a juice bar is profitable or even feasible in your area.
Your business plan should include detailed information about the juice recipes, juice ingredients, and equipment needed for starting up the juice bar. It should also contain financial projections regarding start-up costs, current expenses, and projected growth over the next few years.
2. Determine Your Location.
Your chosen physical location may determine the success rate for your business. Find the juice bar location that is convenient for customers to access.
It will help to do your research on juice bars in your area. Find out which are popular, how often they are visited by local customers, and what types of juice they serve before making a decision about opening a juice bar.
3. Obtain Proper Business Licensing, Permits & Insurance.
Each juice bar is different, so be sure to check with your city clerk at least three months before opening about juice bar business licenses.
You will probably need a juice machine that complies with local codes for keeping food safe and suitable for consumption. You can learn more about health inspection requirements for juice bars by contacting the FDA.
There are also juice bar insurance options that can provide owners with general liability and property damage coverage for their business.
4. Purchase Equipment & Ingredients.
Before you open the juice bar, you need to purchase juice bar equipment and juice ingredients. If you already have a restaurant supply store near your juice bar location, buying juice bar equipment from that store might be cost-effective as well as efficient.
Buying juice ingredients from wholesalers is another option. Your business will probably buy all its juice ingredients from these juice wholesale suppliers.
5. Create Juice Bar Recipes.
Create juice recipes for your juice bar before opening for business. Fortunately, juice bar recipes are simple enough that you can create most of them in your own juice bar kitchen. If you’re not very confident with juice bar recipes, there are juice bar recipe books and juice bar courses available to help develop your juice bar menu.
6. Hire Quality Employees.
Offering juice for sale is only half the juice bar business battle. You’ll need to hire juice bar employees who are knowledgeable about juice recipes, juice ingredients, and juice equipment. They should also be friendly towards customers and willing to serve customers with a smile.
7. Market Your Juice Bar & Get Feedback.
Your juice business should market its juice bar as much as possible to establish a juice bar branding strategy, attract customers and generate buzz about the business in your local community. It is also a good idea to have sample days where customers can try some juice before they buy it.
Routinely ask for customer feedback about your juice bar menu, juice recipes, and juice flavors. Be sure to implement any changes based on this feedback to keep customers coming back.
8. Grow & Expand the Business.
Once you’ve established a successful juice bar business, it is time to expand. You can open a second bar or even franchise your business if you have an interest in expanding.
How Big is the Juice & Smoothie Bars Industry?
The juice and smoothie bars industry is growing rapidly, with juice shops popping up all over the country. The juice and smoothie bar industry revenue is estimated to be around $2 billion.
There are currently more than 6,500 juice shops in the United States, employing over 63,000 employees, and is expected to continue growing at a rate of 1.6%.
This industry consists of establishments that primarily sell smoothies and fresh-made juices. A smoothie is a blended, sometimes sweetened beverage primarily made from fresh fruit or vegetables combined with ice, frozen fruit, or other frozen ingredients. Some juice and smoothie bars offer add-ins, like soy milk, whey powder, green tea, and herbal or nutritional supplements. Revenue from other beverage and food sales is also included.
What are the Key Segments of the Juice Bar Industry?
The juice and smoothie bars industry can be broken down into the following sectors:
- Smoothie Bars: These smoothie shops primarily serve smoothies, juice blends, and similar drinks. They do not typically sell juice by the glass but offer juice for sale by the bottle or carton. Some smoothie bars also make juice and smoothies for on-site consumption, at high speeds to meet high demand. These juices are blended with plant ingredients that include cucumbers, kale, carrots, beets, wheatgrass juice, and fruits. These shops will often sell some food items on their menu options.
- Juice Bars: These juice stores sell juice drinks made from fresh juice squeezed on-site or juice drinks bottled by juice companies. They typically sell juice by the glass and juice for on-site consumption, but they do not offer smoothies on their menu options.
- Fruit Bowls and Small Bites: These juice stores serve juice drinks made with juice or juice concentrates, but they also sell milk and other beverages. They typically offer light snacks like fruit salads, pita sandwiches, wraps, yogurt cups, bananas on a stick, etc.
What External Factors Affect the Juice Bar Industry?
As with any business, juice bars have to be aware of external factors that can affect their industry or market. Some external factors you need to consider include:
1. Economic Factors
Changes in the local, national, or global economy can affect juice bars, revenue, and business profitability. For example, juice bars tend to experience changes in demand if their potential customers are struggling financially because they cannot afford juice drinks as much. If there is a recession or depression locally or nationally, revenue could decrease.
2. Social Factors
Changes in customer preferences could affect the juice and smoothie shop business. For example, juice customers may turn to juice drinks that are made with organic ingredients if they believe it is healthier for them. If “going green” or recycling becomes popular in their community, juice bars might want to consider following suit.
3. Technological Factors
The juice business could also be affected by technological changes in the juice industry. For example, juice bars may need to invest in new equipment or upgrade their juice bars’ technology if juice companies are selling juice drinks that are pre-made and then brought out to customers on-demand–instead of juice drinks made fresh on-site.
Who are the Key Competitors in the Juice & Smoothie Bars Industry?
The juice and smoothie bars industry is growing rapidly, and there are many key competitors in the market. Some of the biggest players in the juice and smoothie bars industry include Jamba Juice, Smoothie King, and Juice It Up. These companies have a large number of locations across the country, and they offer a wide variety of juice and smoothie options.
Jamba Juice is the number one juice bar company in the United States. They have a wide variety of smoothie and juice options, which are all made with whole fruits and vegetables. Some of their most popular smoothies include The Mango Mantra, Strawberry Whirligig, and Orange Dream Machine.
They also offer many freshly squeezed juices that are great for cleansing or detoxification plans and offer great-tasting juice designed to help you improve your health.
Smoothie King is another successful juice bar franchise business based out of Louisiana. Smoothie King offers similar products to Jamba Juice including blended fruit smoothies, juice drinks, wraps, sandwiches, salads, soups, and desserts. They use the freshest ingredients and juice concentrates to create their juice recipes, making them a top choice for juice lovers around the world.
Juice It Up
Juice It Up is a juice franchise business that operates in shopping centers across the nation. They sell all-natural juice and juice smoothies with no high fructose corn syrup or artificial flavors. Their juice supplements are also a great option for those looking to improve their diet.
Juice It Up uses local produce from nearby farms, which helps ensure that they have fresh juice every day of the week. Juice It Up strives to offer healthy juice drinks at affordable prices so people can enjoy fruit-based juices without breaking the bank.
Other smaller juice bars also compete in the market, and there is plenty of room for new players to enter the market. If you’re interested in learning how to start a juice bar, do your research and decide which company offers the best products and services that align with your own business goals.
What are the Key Customer Segments in the Juice & Smoothie Bars Market?
The juice bar market is composed of a few different customer segments. Some juice shops are focused on healthy juice drinks, while other juice shops offer fruit-based smoothies and protein shakes with less focus on the juice.
Young adults aged 18 – 30 represent a large customer segment in the juice bar target market.
Many of these young people are interested in living healthy, active lifestyles with plenty of exercise and fresh juice drinks. Many successful juice bars are located near college campuses or at high-traffic locations in cities, which makes it easier for young juice lovers to stop by.
Some juice shops also target mothers who are concerned with their children’s health. Some juice bar franchises offer juices and smoothies specifically designed for little ones that provide important vitamins and nutrients that children need.
What are the Typical Startup Costs for a New Juice Bar Business?
The juice bar business is not capital intensive, and there are many juice bar franchise opportunities that offer low startup costs and fees if you decide to start with a franchise. The average juice shop will likely spend less than $50,000 to open their location. This includes the purchase of the following equipment and supplies:
- Lighting, paint, shelving, food processor, blender
- Cash register
- Refrigerators to store fruit and supplies
- Cleaners to sanitize/disinfect the entire space
- Display cases for product samples or merchandise
- Shirts or uniforms for employees
- Franchise fees, if applicable
Other operating costs include:
- Leasehold improvements: If you’re leasing a space, you may need to make some improvements to the space before you can open. This could include painting, installing new lighting, or adding shelves and storage.
- Marketing efforts: You’ll need to budget for marketing efforts such as online ads, print ads, or promotional materials.
- Employees: You’ll need to budget for hiring employees to make sure that there’s always someone working in your store during business hours.
- Franchising and/or licensing fees: If you’re purchasing a franchise, you’ll need to pay monthly royalties and occasionally other upfront fees as part of your agreement with the franchise company.
- Inventory: Juice and smoothie bars need fresh fruit, vegetables, and other ingredients to make juices and smoothies. Your startup costs will include the cost of a juicer, a blender or food processor, and some basic cleaning supplies. You’ll also need to invest in some fruit and juice containers so that you have something for customers to drink from.
- Employee training: Employees will need to be trained on how to use the equipment, prepare the drinks, and operate the cash register.
- Liability insurance: You’ll need to secure liability insurance that covers your business in case customers get injured on the premises.
These startup costs are an estimate of what you can expect to spend during the early days of your new juice business. Make sure that you get a clear understanding of what is covered in your lease agreement so that you know exactly what kinds of improvements you need to make before opening day.
Is a Juice Bar a Profitable Business?
Yes, owning a juice bar can be profitable. However, there are some things you need to consider before starting a juice bar business. You’ll need to invest in some quality equipment, such as a juicer and blender, and you’ll need to make sure you have liability insurance in case customers get injured on the premises. You’ll also need to market your juice bar business effectively if you want to attract customers.
What are the Keys to Launching a New Juice Bar Business?
Taste: Customers need to like the juice and smoothie flavors you make.
Customer service: Staff members should be friendly and helpful, and they should know how to prepare fresh juice drinks.
Location: The juice bar’s physical location is extremely important for attracting customers, so it may need a bit of time before you start making a profit. The juice bar’s size and design will need to fit in with the community’s needs.
Price: Customers will need to feel like juice drinks are reasonably priced.
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How to Start a Juice Bar FAQs
Establishing a franchise juice bar is a great way to start a juice bar because you can benefit from an established brand name and advertising campaigns. However, there are some drawbacks to juice bar franchises. The biggest drawback is that juice bar franchises typically have high startup costs. Franchise fees are often expensive, and many require their franchisees to take on additional loans in order to pay for supplies and inventory.
Due to the prevalence of juice bars, business owners need to differentiate themselves and invest in marketing. Without a strong juice bar business plan and marketing strategies, juice bars will fail.
Juice bars can be profitable, but owners must understand the juice bar market and invest in marketing and equipment. Owners should also make sure they can cover costs to stay afloat during slow seasons and unsuccessful locations. New juice bar owners should research juice bar trends, such as juice cleanses and juice fasting, which are popular in the juice bar industry.
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