Starting a graphic design business can be very profitable. With proper planning, execution and hard work, you can enjoy great success. Below you will learn the keys to launching a successful graphic design business.
Importantly, a critical step in starting a graphic design business is to complete your business plan. To help you out, you should download Growthink’s Ultimate Business Plan Template here.
14 Steps To Start a Graphic Design Business:
- Choose the Name for Your Graphic Design Business
- Develop Your Graphic Design Business Plan
- Choose the Legal Structure for Your Graphic Design Business
- Secure Startup Funding for Your Graphic Design Business (If Needed)
- Secure a Location for Your Business
- Register Your Graphic Design Business with the IRS
- Open a Business Bank Account
- Get a Business Credit Card
- Get the Required Business Licenses and Permits
- Get Business Insurance for Your Graphic Design Business
- Buy or Lease the Right Graphic Design Business Equipment
- Develop Your Graphic Design Business Marketing Materials
- Purchase and Setup the Software Needed to Run Your Graphic Design Business
- Open for Business
1. Choose the Name for Your Graphic Design Business
The first step to starting a graphic design business is to choose your business’ name.
This is a very important choice since your company name is your brand and will last for the lifetime of your business. Ideally you choose a name that is meaningful and memorable. Here are some tips for choosing a name for your own graphic design business:
- Make sure the name is available. Check your desired name against trademark databases and your state’s list of registered business names to see if it’s available. Also check to see if a suitable domain name is available.
- Keep it simple. The best names are usually ones that are easy to remember, pronounce and spell.
- Think about marketing. Come up with a name that reflects the desired brand and/or focus of your graphic design business.
2. Develop Your Graphic Design Business Plan
One of the most important steps in starting a graphic design business is to develop your graphic design business plan. The process of creating your plan ensures that you fully understand your market and your business strategy. The plan also provides you with a roadmap to follow and if needed, to present to funding sources to raise capital for your business.
Your business plan should include the following sections:
- Executive Summary – this section should summarize your entire business plan so readers can quickly understand the key details of your own business.
- Company Overview – this section tells the reader about the history of your graphic design business and what type of graphic design business you operate. For example, are you a freelance graphic designer, in-house designer, or a graphic design studio?
- Industry Analysis – here you will document key information about the graphic design industry. Conduct market research and document how big the industry is and what trends are affecting it.
- Customer Analysis – in this section, you will document who your ideal or target customers are and their demographics. For example, how old are they? Where do they live? What do they find important when purchasing services like the ones you will offer?
- Competitive Analysis – here you will document the key direct and indirect competitors you will face and how you will build competitive advantage.
- Marketing Plan – your marketing plan should address the 4Ps: Product, Price, Promotions and Place.
- Product: Determine and document what products/services you will offer
- Prices: Document the prices of your products/services
- Place: Where will your business be located and how will that location help you increase sales?
- Promotions: What promotional methods will you use to attract customers to your graphic design business? For example, you might decide to use pay-per-click advertising, public relations, search engine optimization and/or social media marketing.
- Operations Plan – here you will determine the key processes you will need to run your day-to-day operations. You will also determine your staffing needs. Finally, in this section of your plan, you will create a projected growth timeline showing the milestones you hope to achieve in the coming years.
- Management Team – this section details the background of your company’s management team.
- Financial Plan – finally, the financial plan answers questions including the following:
- What startup costs will you incur?
- How will your graphic design business make money?
- What are your projected sales and expenses for the next five years?
- Do you need to raise funding to launch your business?
3. Choose the Legal Structure for Your Graphic Design Business
Next you need to choose a legal structure for your graphic design business and register it and your business name with the Secretary of State in each state where you operate your business.
Below are the five most common legal structures:
1) Sole proprietorship
A sole proprietorship is a business entity in which the business owner and the business are the same legal person. The owner of a sole proprietorship is responsible for all debts and obligations of the business. There are no formalities required to establish a sole proprietorship, and it is easy to set up and operate. The main advantage of a sole proprietorship is that it is simple and inexpensive to establish. The main disadvantage is that the owner is liable for all debts and obligations of the business.
2) Partnerships
A partnership is a legal structure that is popular among small business owners. It is an agreement between two or more people who want to start a graphic design business together. The partners share in the profits and losses of the business.
The advantages of a partnership are that it is easy to set up, and the partners share in the profits and losses of the business. The disadvantages of a partnership are that the partners are jointly liable for the debts of the business, and disagreements between partners can be difficult to resolve.
3) Limited Liability Company (LLC)
A limited liability company, or LLC, is a type of business entity that provides limited liability to its owners. This means that the owners of an LLC are not personally responsible for the debts and liabilities of the business. The advantages of an LLC for a graphic design business include flexibility in management, pass-through taxation (avoids double taxation as explained below), and limited personal liability. The disadvantages of an LLC include lack of availability in some states and self-employment taxes.
4) C Corporation
A C Corporation is a business entity that is separate from its owners. It has its own tax ID and can have shareholders. The main advantage of a C Corporation for a graphic design business is that it offers limited liability to its owners. This means that the owners are not personally responsible for the debts and liabilities of the business. The disadvantage is that C Corporations are subject to double taxation. This means that the corporation pays taxes on its profits, and the shareholders also pay taxes on their dividends.
5) S Corporation
An S Corporation is a type of corporation that provides its owners with limited liability protection and allows them to pass their business income through to their personal income tax returns, thus avoiding double taxation. There are several limitations on S Corporations including the number of shareholders they can have among others.
Once you register your own business, your state will send you your official “Articles of Incorporation.” You will need this among other documentation when establishing your banking account (see below). We recommend that you consult an attorney in determining which legal structure is best suited for your company.
4. Secure Startup Funding for Your Graphic Design Business (If Needed)
In developing your graphic design business plan, you might have determined that you need to raise funding to launch your business.
If so, the main sources of funding for a graphic design business to consider are personal savings, family and friends, credit card financing, bank loans, crowdfunding and angel investors. Angel investors are individuals who provide capital to early-stage businesses. Angel investors typically will invest in a graphic design business that they believe has high potential for growth.
5. Secure a Location for Your Business
The first thing to consider when looking for a location for your graphic design business is your target market. You’ll want to find a location that is accessible and convenient for your customers. Additionally, you should consider the cost of rent and other business expenses when choosing a location. It’s important to secure a site that is affordable.
6. Register Your Graphic Design Business with the IRS
Next, you need to register your business with the Internal Revenue Service (IRS) which will result in the IRS issuing you an Employer Identification Number (EIN).
Most banks will require you to have an EIN in order to open up an account. In addition, in order to hire employees, you will need an EIN since that is how the IRS tracks your payroll tax payments.
Note that if you are a sole proprietor without employees, you generally do not need to get an EIN. Rather, you would use your social security number (instead of your EIN) as your taxpayer identification number.
7. Open a Business Bank Account
It is important to establish a bank account in your graphic design business’ name. This process is fairly simple and involves the following steps:
- Identify and contact the bank you want to use
- Gather and present the required documents (generally include your company’s Articles of Incorporation, driver’s license or passport, and proof of address)
- Complete the bank’s application form and provide all relevant information
- Meet with a banker to discuss your business needs and establish a relationship with them
8. Get a Business Credit Card
You should get a business credit card for your graphic design business to help you separate personal and business expenses.
You can either apply for a business credit card through your bank or apply for one through a credit card company.
When you’re applying for a business credit card, you’ll need to provide some information about your business. This includes the name of your business, the address of your business, and the type of business you’re running. You’ll also need to provide some information about yourself, including your name, Social Security number, and date of birth.
Once you’ve been approved for a business credit card, you’ll be able to use it to make purchases for your business. You can also use it to build your credit history which could be very important in securing loans and getting credit lines for your business in the future.
9. Get the Required Business Licenses and Permits
The licenses and permits you need to start a graphic design business will vary depending on your location. However, some of the most common licenses and permits you may need include a business license, a trade name registration, and a zoning permit.
10. Get Business Insurance for Your Graphic Design Business
There are a few different types of insurance you will need to operate a graphic design business.
Some business insurance policies you should consider for your graphic design business include:
- General liability insurance: This covers accidents and injuries that occur on your property. It also covers damages caused by your employees or products.
- Workers’ compensation insurance: If you have employees, this type of policy works with your general liability policy to protect against workplace injuries and accidents. It also covers medical expenses and lost wages.
- Commercial property insurance: This covers damage to your property caused by fire, theft, or vandalism.
- Business interruption insurance: This covers lost income and expenses if your business is forced to close due to a covered event.
- Professional liability insurance: This protects your business against claims of professional negligence.
Find an insurance agent, tell them about your business and its needs, and they will recommend policies that fit those needs.
11. Buy or Lease the Right Graphic Design Business Equipment
To start a graphic design business, you will need some basic equipment. This includes a computer, software, printer, and scanner. You may also want to invest in a graphics tablet to help with your design work.
12. Develop Your Graphic Design Business Marketing Materials
Marketing materials will be required to attract and retain customers to your graphic design business.
The key marketing materials you will need are as follows:
- Logo: Spend some time developing a good logo for your graphic design business. Your logo will be printed on company stationery, business cards, marketing materials and so forth. The right logo can increase customer trust and awareness of your brand.
- Website: Likewise, a professional graphic design business website provides prospective clients with information about the services you offer, your company’s history, and contact information. Importantly, remember that the look and feel of your website will affect how customers perceive you.
- Social Media Accounts: establish social media accounts in your company’s name. Accounts on Facebook, Twitter, LinkedIn and/or other social media platforms will help customers and others find and interact with your graphic design business.
13. Purchase and Setup the Software Needed to Run Your Graphic Design Business
To start a graphic design business, you will need design software. You may also need software for designing websites, creating logos and illustrations, and editing videos.
14. Open for Business
You are now ready to open your graphic design business. If you followed the steps above, you should be in a great position to build a successful business. Below are answers to frequently asked questions that might further help you.
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How to Start a Graphic Design Business FAQs
Where Can I Download a Graphic Design Business Plan PDF?
You can download our graphic design business plan PDF here. This is a business plan template you can use in PDF format.
How much does it cost to start a graphic design business?
To start a graphic design business, it will cost approximately $5,000. This includes setting up a basic website and purchasing necessary software. You will also need to factor in the cost of marketing and advertising your new business.
Is it hard to start a graphic design business?
No, it is not hard to start a graphic design business if you have the skills and motivation to get started. There are online resources and tools that can help you learn how to start and grow your business. Additionally, there are a number of online marketplaces where you can sell your designs.
How can I start a graphic design business with no experience?
There are a few ways to start a graphic design business with no experience. One way is to find a mentor to guide you through the process. Another way is to take some online courses or read some books about graphic design. You could also try volunteering for a graphic design company to get some experience.
What type of graphic design business is most profitable?
The type of graphic design business that is most profitable specializes in creating logos and brand identities. This is because there is a high demand for logo and brand design services, and businesses are willing to pay a premium for high-quality work.
What are the ongoing expenses for a graphic design business?
The ongoing expenses for a graphic design business can vary depending on the size of the business and the services offered. Some common expenses include marketing and advertising, website maintenance, software and hardware upgrades, and employee salaries.
How does a graphic design business make money?
A graphic design business usually makes money by charging a fee for services. A freelance graphic design business may also make money by selling products such as fonts, templates, or other design-related items. A graphic design business may also earn revenue through advertising or affiliate marketing.
Is owning a graphic design business profitable?
Yes, owning a graphic design business can be profitable. Graphic designers are in high demand, as businesses increasingly rely on visuals to communicate their messages. In addition, freelance graphic designers often have the flexibility to work from home, which can save on overhead costs. Furthermore, there is a growing trend of businesses outsourcing their graphic design needs, which can provide a steady stream of work for a graphic design business.
Why do graphic design businesses fail?
One of the main reasons graphic design companies fail is because they do not have a clear business plan or strategy. To be successful, you need to have a plan for how you will market your business, find graphic design clients, and keep your existing clients happy. You also need to be realistic about how much revenue you can generate and how much you can afford to spend on marketing and overhead.
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