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How to Create a Business Plan That Gets Noticed

First, it is important to understand certain ways you do NOT want to get your business plan noticed. It is important that you learn how to build a business plan before you start. Using colorful paper or cute graphics and fonts on the cover sheet will appear amateurish and you will find your plan noticed... and then discarded. Beyond any special connections with investors or lenders who might read your plan, the strength of a plan to be considered by funders rests on the fact that it avoids key mistakes and has a logical argument.

Avoid Business Plan Pitfalls

Beyond the initial presentation of the plan with the cover sheet, by avoiding the many potential pitfalls within business plans you will ensure that you present few obstacles to acceptance by funders. For example, if you do not explain your financial assumptions, or if try to convince readers that you have no competition in the market you are pursuing, you will have trouble.

Find a Large Market With an Need

The most attractive plan to an investor shows a large potential market for the business's products or services and that there is a need that the business is particularly poised to satisfy. However, this is a situation that is hard to find. Generally, if there is a large market with an unsatisfied need, competitors are already attempting to take advantage of it. In those cases you must show that you can create a competitive advantage against these other businesses.

Barriers to Imitation

Ideally, your plan must demonstrate that you can erect barriers to imitation to protect your competitive advantage over time. Barriers to imitation could be that competitors lack information that you have, you and your team has experience that most competitors do not, or you have created intellectual property, such as a patented product/process or a trade secret.

Example Cases

A convincing plan will use, when necessary, information from case studies on the success of other businesses with a similar business model, distribution, marketing, or exit strategy. Knowing that success through the methods you are suggesting to use is possible can go a long way towards showing readers that you have found a good investment opportunity.

Finish Your Plan Today With Our Business Plan Template!

If you want to create your own business plan quickly and easily, we now offer a simple business plan template that allows you to develop a professional business plan in hours or days, not weeks or months.

Visit this link to learn more:

OR, We Can Develop Your Plan For You

Our professional business plan consultants can create your entire business plan for you. We will make sure your business plan is sound and ready for investors so you can continue to focus on running your business.

To speak with a Growthink business plan consultant, call 800-506- 5728 or complete the form below.


Thank you very much for all of your hard work. We are very pleased with the final result of the business plan and the PowerPoint - say congratulations on a job well done and that you can use us a reference for any future clients. We will definitely look to utilize Growthink's services in the future as we build our company.

Bryan Langslet

Without Growthink’s professional help, we would never have been able to create an effective business plan. Growthink not only did deep research on our business environment, but its representatives also listened to us and refined their analysis to include what we had found out through experience. We would recommend Growthink to any start-up business which does not have a professional business plan developer on staff!

Howard Brown
Laptop Mini Mart

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Important: Growthink will never share or sell your personal information and we will keep all business information completely confidential.

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