Not all hotels in town are your direct competitors. Those that target a different market, as well as restaurants and other businesses that target a different need within your market, are known as indirect competitors. Describe each direct competitor, or hotel that targets your market, individually and explain how your hotel differs from theirs. Group your indirect competitors into a single unit and talk about them as a whole.
You can download our Hotel Business Plan Template (including a full, customizable financial model) to your computer here.