Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a fast food business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of fast food business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to burgers, will you offer items such as breakfast sandwiches, chicken sandwiches, or ice cream?
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu items you offer and their prices.
Place: Place refers to the location of your fast food business. Document your location and mention how the location will impact your success. For example, is your fast food business located next to a heavily populated office building, or gym, etc. Discuss how your location might provide a steady stream of customers.
Promotions: the final part of your fast food business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Making your fast food storefront extra appealing to attract passing customers
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Social media advertising
- Partnerships with local organizations (e.g., gym members get a free cup of coffee with each breakfast sandwich they purchase)
- Local radio advertising
- Banner ads at local venues