Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a construction business plan, your marketing plan should include the following:
Product: in the product section you should reiterate the type of construction business that you documented in your Company Analysis. Then, detail the specific services you will be offering.
Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the menu of services you offer and their prices.
Place: Place refers to the location of your construction business. Document your location and mention how the location will impact your success. For example, is your construction business located within a major city that’s growing rapidly?
Promotions: the final part of your construction business marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:
- Social Media Marketing
- Direct Mail
- Advertising in local papers and magazines
- Reaching out to local bloggers and websites
- Local radio advertising
- Banner ads at local venues