Concierge Services Business Plan Template

Written by Dave Lavinsky

concierge services business plan template

Concierge Services Business Plan Template

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their concierge services businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a concierge services business plan template step-by-step so you can create your plan today.

What Is a Business Plan?

A business plan provides a snapshot of your concierge services business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.
 

Why You Need a Business Plan

If you’re looking to start a concierge services business, or grow your existing concierge services business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your concierge services business in order to improve your chances of success. Your concierge services business plan is a living document that should be updated annually as your company grows and changes.
 

Sources of Funding for Concierge Services Businesses

With regards to funding, the main sources of funding for a concierge services business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan (hand it to them in person or email to them as a PDF file) and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the lender will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for concierge services businesses.

If you’d like to quickly and easily complete your Concierge Services business plan, download our proven business plan template here.

 

Concierge Services Business Plan Template

If you want to start a concierge services business or expand your current one, you need a business plan. The guide and sample below details the necessary information for how to write each essential component of your Concierge Services business plan.

 

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of concierge services business you are operating and its status. For example, are you a startup, do you have a concierge services business that you would like to grow, or are you operating concierge services businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the concierge services industry. Discuss the type of concierge services business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.
 

Company Analysis

In your company analysis, you will detail the type of concierge services business you are operating.

For example, you might operate one of the following types of concierge services businesses:

  1. Shopping: this type of business performs a variety of shopping tasks, from grocery shopping to sourcing a specific big-ticket item.
  2. Entertainment, dining, and travel arrangements: this type of business makes reservations and procures tickets for a variety of events, or to meet clients’ travel needs.
  3. Courier: this type of business delivers mail, makes bank deposits, delivers laundry / dry cleaning, or performs general errands.
  4. Personal assistant: this type of business assists with whatever the client requests, including the tasks listed above, as well as tasks such as electronic organization, social media management, research, etc.

In addition to explaining the type of concierge services business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of persons assisted, the prestige of clientele served, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.
Bonus: Download our business plan template here and complete your Concierge Services business plan today.

 

Industry Analysis

In your industry analysis, you need to provide an overview of the concierge services industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the concierge services industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your concierge services business plan:

  • How big is the concierge services industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your concierge services business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

 

Customer Analysis

The customer analysis section of your concierge services business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: large corporations, political organizations, busy individuals.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of concierge services business you operate. Clearly, political organizations would respond to different marketing promotions than socialites, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most concierge services businesses primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers. 

Finish Your Concierge Services Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your Concierge Services business plan today.

 

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other concierge services businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes individuals who prefer to complete tasks on their own, or from dedicated personal assistants.

With regards to direct competition, you want to describe the other concierge services businesses with which you compete. Most likely, your direct competitors will be concierge services businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • Do they specialize in specific services (i.e. travel arrangements or finding specific artwork, etc.)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide a wider range of services?
  • Will you offer greater convenience, such as online requests?
  • Will you provide personalized customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.
 

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a concierge services business plan, your marketing plan should include the following:

Product: In the product section, you should reiterate the type of concierge services company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to arranging dinner reservations, will your concierge services business provide dining recommendations and reminders of upcoming anniversaries or other important dates that typically include dining out?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place: Place refers to the location of your concierge services company. Document your location and mention how the location will impact your success. For example, will you operate from a physical office, or will you interact with clients online and/or at their home or place of business? In this section, discuss how your location will affect demand for your services.

Promotions: The final part of your concierge services marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Signs and billboards
  • Flyers
  • Social media marketing
  • Local radio advertising

 

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your concierge services business, including marketing, providing consultations, completing tasks, maintaining company vehicles, keeping up to date on restaurants and events, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to assist your 100th person, or when you hope to reach $X in revenue. It could also be when you expect to open a concierge services business in a new location.
 

Management Team

To demonstrate your concierge services business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing concierge services businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in customer service, or successfully running small businesses.
 

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement: an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve clients on a contract basis, or on an as-needed basis? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets: Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your concierge services business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement: Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a concierge services business:

  • Office build-out including fixtures, construction, etc.
  • Cost of buying or leasing a company vehicle
  • Cost of office supplies such as software
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

 

Appendix

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office lease, or an overview of all the services you provide.
 

Summary

Putting together a business plan for your concierge services business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the concierge services industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful concierge services business.
 

Concierge Services Business Plan FAQs

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your concierge service business plan.

Starting a concierge service business is easy with these 14 steps:

  1. Choose the Name for Your Concierge Service Business
  2. Create Your Concierge Service Business Plan
  3. Choose the Legal Structure for Your Concierge Service Business
  4. Secure Startup Funding for Your Concierge Service Business (If Needed)
  5. Secure a Location for Your Business
  6. Register Your Concierge Service Business with the IRS
  7. Open a Business Bank Account
  8. Get a Business Credit Card
  9. Get the Required Business Licenses and Permits
  10. Get Business Insurance for Your Concierge Service Business
  11. Buy or Lease the Right Concierge Service Business Equipment
  12. Develop Your Concierge Service Business Marketing Materials
  13. Purchase and Setup the Software Needed to Run Your Concierge Service Business
  14. Open for Business

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.



Finish Your Concierge Services Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your Concierge Services business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Click here to finish your Concierge Services business plan today.

 

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.

Click here to see how a Growthink business plan consultant can create your business plan for you.
 

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