Business Plan Infographic: What, Why & How

Written by Dave Lavinsky

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A business plan infographic can be used by companies who want to convey important and/or complex information in their business plans as concisely as possible.

In fact, infographics have been found to improve the readability of your business plan, which means that your business plan will be better comprehended and create a better first impression on the reader.

What is a Business Plan Infographic?

A business plan infographic is a visual representation of any concept discussed in your business plan. It could explain your business model, your growth strategy, your business goals, your future projections, etc.

Do Business Plan Infographics Work?

Yes. Statistically, they are very effective at communicating business plans and goals to investors, partners, or other constituents. The only difference is that business plan infographics require less time for the reader to digest your information. This makes it more likely that you’ll get their attention long enough to convince them to accept your business proposal (e.g., to fund you, partner with you, etc.).

Benefits of Creating Business Plan Infographics

benefits related to business plan infographicsBusiness plan infographics have become an increasingly popular choice for entrepreneurs to use to supplement and improve their mostly text-based business plans. The benefits include:

  • More visually appealing than traditional, all-text business plans
  • Easily conveys all necessary information without needing too much additional explanations or other clarifications
  • Even if you have a lean business plan, an infographic presents information quickly and clearly
  • Increases the chances that your business plan will be read and understood by a wider audience
  • Easily shareable on social media sites to increase your business exposure


How Can I Make My Own Business Plan Infographics?

design resources online with a business plan infographic templateAfter you create a business plan, explore the many different software options available that allow you to create infographics based on your written business plan. The most important part is that the software you choose is user-friendly and easy to use.

If you’re looking for a business plan infographic template, look online and download the sample templates you can find. Search for Google Slides or PowerPoint templates so you can easily customize the template to suit your company and presentation needs. If the template doesn’t include the graphics or elements that you want, you can easily find other charts, fonts, and other online assets to use when you edit the template. There are many business plan infographic templates available to help you get started, but be sure you choose the template that helps you present confidently and stand out from the other businesses in your industry.

Read more about our other common-sense recommendations when constructing a business plan infographic later on in this article.

Reasons to Choose a Traditional Business Plan Format Instead

design the business plan for potential investorsThere are 4 reasons why you might want to consider using a traditional, all text business plan instead of crafting an infographic.

Reason #1

Business plan infographics aren’t required to be effective in your pitch to investors, and investors typically want to see the financial projections which may be difficult to read on an image.

Reason #2

Business plan infographics are usually designed to be visually appealing rather than informative. For example, if your business is a tech firm that encourages users to create their own content on the platform, an infographic might demonstrate how many people have already engaged with your product by using data visualizations of user-engagement statistics.

Reason #3

Business planning templates provide more flexibility so you can meet specific needs for different types of investors and pitches or focus more on addressing business questions through text instead of graphics.

Reason #4

Traditional text-based business plan methods are tried and true! If your investors are old-school, using the traditional template will ultimately save you time.

If you choose not to go the traditional route, then at least follow some common sense rules when it comes to business plan infographics.

If you’d like to quickly and easily complete your business plan, download Growthink’s Ultimate Business Plan Template and complete your business plan and financial model in hours.


Common Sense Rules When Creating a Business Plan Infographic

Alt Image Text: use common sense when choosing elements, icons and other features

A business plan infographic can help you get your thoughts in order and make them more visual, but if you’re not careful, they can also be a major distraction from the important stuff. Check out these common-sense rules to guide your creation.

Avoid business buzzwords 

Business jargon often gets overused in business plans. Examples include: “increase business,” “leverage business relationships” and so on. They don’t mean much to your audience, because they’re too generic.

Make it relevant

A business infographic is a great way to visually share information, but it’s only as good as the data you’re sharing. Don’t just throw a business infographic together for the sake of it – make sure that business data is valuable and relevant to your business plan.

Less is more

Do not overcomplicate the graphic by adding too much text or information unless it’s absolutely necessary. Less is more in most cases when creating a business plan infographic, so keep it simple.

Be clear and concise

It’s important to be clear and concise when writing any business communication, but even more so with your business plan infographic. If it takes you too long for people to understand what you’re trying to say through an image, then they may give up before they get there or come away confused about your main point(s).

Use your brand’s colors

When designing business plan infographics, you want your branding colors to be visible throughout. While this is not always possible, it does provide a consistent look and feel to the infographic.

Get the help you need

If business planning is not your strong suit, then it’s likely that creating business plan infographics isn’t either. It’s okay to admit it and reach out for help! There are business infographic templates available that you can customize, but if all else fails, hire someone to help you.

Make it easy to share

If your business plan infographic is really good and worth sharing, then incentivize people to do so by making it easy to share. Add text or QR codes that let people easily copy the link and post it on their business blog, business social media profiles, or business newsletter.


Business plan infographics can be a great way to show business data in an interesting and easy-to-read format, but be sure you understand the needs of your intended reader.

Business plan infographics are not as good as a traditional business plan when it comes to showing financial projections or other necessary information that potential investors typically want to see. When you need to show more about your business, we recommend using Growthink’s Ultimate Business Plan Template to make it quick and easy for you to complete your business plan for your specific needs and goals with different types of investors.


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