Below are the 5 keys to creating a great business plan cover page.
To see what to include in the other sections of your plan, reference our complete business plan template.
1. Company Name
First and foremost, your Company’s name should be included on the business plan cover. This should be the most prominent feature of the cover, and as such is traditionally in the largest font setting. Immediately, the reader should know the name of your company.
2. Company Logos and Color Scheme
The best business plan covers are those that look like they are of professional quality. This can be accomplished by including a high-quality image of the company’s logo along with including the font type and color scheme for the company’s marketing materials. Similar to a book cover, a business plan cover is intended to draw the attention of the reader immediately. Plans with an unattractive cover can fall victim to incorrect preconceived notions.
Below is a sample of the professionally designed covers included in Growthink’s Ultimate Business Plan Template.
3. Title and Date
When was this plan written? Readers need to know, so include the date (month and year is enough).
And what is it? The cover should state if this is a Business Plan, Executive Summary or Financial Projections. So, at this point, your cover page may read as follows:
John’s Plumbing, Inc.
Note that the title and date should be featured less prominently than your company name.
4. Less is More
Your business plan executive summary will summarize the contents of the plan. There is no need for the cover to do so, as well. It is also unadvisable to create a business plan cover that is so graphically busy that the information is difficult to discern. Simple, clean and powerful are the three goals of a strong business plan cover.
5. CEO/Owner/Key Contact Information
Who should the reader contact if they wish to know more information? The name and contact information for the CEO, President, Owner or other key contact should not be located all the way at the end of the document. It should be on the first page, letting the reader know who is presenting the document.
6. Confidentiality Statement
While it is not essential, you may want to include a Confidentiality Statement on your cover such as the following:
This document includes confidential and proprietary information of and regarding [Company Name]. This document is provided for informational purposes only. You may not use this document except for informational purposes, and you may not reproduce this document in whole or in part, or divulge any of its contents without the prior written consent of [Company Name]. By accepting this document, you agree to be bound by these restrictions and limitations.
Your business plan title page is critical since it’s the first thing readers will see and will give them an immediate impression as to whether you are professional or not. As such, the page is one of the key components of a business plan. As part of your initial business plan outline, you should think about how you want others to perceive your business. Not only should this perception be established throughout your plan but be sure to do so on your business plan cover page.
Several folks also ask about business plan cover letters to accompany their plans. Most plans are emailed to investors or lenders nowadays. As such, business plan cover letters are not needed. Rather, in the body of your email, you can simply include text such as the following: “Attached please find my business plan. I am available to discuss at your convenience. I look forward to hearing from you.”
This simple email/cover letter paves the way for the loan officer, venture capitalist, angel investor or other funding source to dive right into your business plan.
For answer any additional questions you might have regarding your plan, see our business plan help page.
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