“Always do your best. What you plant now, you will harvest later.”
Today I’m continuing with discussing the parts of your marketing system that you can improve by 20% or more to dominate your competitors.
Today’s focus is on improving conversion rates.
Conversion rates are the percentage of prospective customers that you converted into actual customers.
A few ways you could increase conversion rates include:
- having a better process in place for training your staff and sales team
- providing better employee incentives (e.g., commissions or bonuses for closing sales)
- developing and testing sales scripts that boost results
Think about the best ways to improve your conversion rates once you get into dialogue with potential new customers.
Want More Customers? (Do this now…)
If you want more customers, you need a better marketing plan.
A better marketing plan will focus your efforts on the activities that will actually work… so you generate more leads, customers and increase your sales and profits.
The problem is this — creating a marketing plan from scratch could take you 100+ hours — and you don’t have time for that!
And I’ve got good news today…
Using my proven marketing plan template, you can create an effective marketing plan in just 1 day!
Today’s Question: Who was the only American to have two cars named after him?
Previous Question: Woolworth’s 5-and-10 cent store chain was founded in 1879. How long did 10 cents remain its top price?
Previous Answer: 53 years.
Woolworth’s kept 10 cents its top price until 1932, but only in its U.S. stores east of the Missouri River.
Prices west of the Missouri and in Canada were higher because of greater freight costs.
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