Alex Lawrence | Growthink

Alex Lawrence

Alex Lawrence

Alex comes to Growthink with 10+ years of experience in business development, brand marketing, strategic planning and marketing analytics across a variety of industries including sports/entertainment, technology, retail/e-commerce, automotive and financial services.

He began his career in business development in the front offices of the LA Dodgers and Anaheim Ducks before transitioning to marketing analytics functions at Warner Bros. and eventually MarketShare, where he led consulting engagements in both North America and Europe helping brands like Uber, Nike, TaylorMade, Audi, HSBC and others design data-driven marketing strategies through the use of media mix (MMM) and multi touch attribution (MTA) models.

Most recently, Alex led the Brand Valuation and Consulting division at Innovative Partnerships Group where he helped to develop a technology enabling brands quantify the revenue impact of sponsorships and naming rights deals.

Alex holds dual degrees from UCLA – an MBA from the Anderson School of Management and a BA in economics.