“The superior man is modest in his speech, but exceeds in his actions.”
Today I’m continuing with the interesting marketing lessons from my broken dishwasher.
We’re up to Step 5 of the process…
Step 5: I bought the dishwasher. I paid extra for installation and haul-away of my old dishwasher and bought a 3-year warranty.
Lesson: These add-on sales increased the total sales price by 24% and must have increased their profits by a lot too. And these upsells were things that I wanted. The lesson is that you must upsell your customers by offering them items that will better satisfy them.
Final lesson: My wife and I don’t represent every shopper. Not every shopper goes online to try to solve a problem themselves or to compare products. Not every shopper doesn’t care about certain product features. And not every shopper is going to take your upsells.
But, make sure you figure out your main customer segments, think about how they will buy and make decisions, and create sales and marketing strategies that are in line with this.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: Who is the English weaver who purportedly destroyed two knitting frames in 1779 and whose name is now synonymous with ‘anti-technology’?
Previous Question: K Street in Washington D.C. that is appropriately not far from government is home to several offices of what ‘influential’ industry?
Previous Answer: Lobbying.
“K Street” is a common often-derogatory metonym for Washington’s lobbying industry.
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