The vision must be followed by the venture. It is not enough to stare up the steps; we must step up the stairs.
Here are 7 things to test on your website to improve performance:
- Headlines: the headlines you have at the top of your page
- Colors: your background and text colors
- Text Fonts: font sizes and choice of fonts
- Graphics: the types of images and videos you use (and whether you use them at all)
- Copy: the text you use throughout your page
- Positioning: where on your page you include your calls to action (e.g., top right vs. bottom center)
- Price: the price at which you are offering your products/services
Best practices also include adding items like live chat and items to improve your credibility such as As Seen In logos, client testimonials and industry affiliations or awards.
Is your marketing plan working?
Ask yourself these 3 questions to tell if your marketing is failing or succeeding:
- Does your marketing generate a steady flow of new leads and sales?
- Are your marketing activities growing your profits month after month?
- Is your marketing so powerful that your competitors would do anything to get their hands on your marketing plan?
If you answered “NO” to any of these questions, you need to stop what you’re doing, and fix your marketing plan right now.
Today’s Question: Entrepreneur John Matthews purchased a large amount of scrap marble left over from the construction of St. Patrick’s Cathedral in 1879. What did he do with it?
Previous Question: What product is considered the first to become a generic household term?
Invented by Frederick Walton in 1864, linoleum became so widely used that the term became a generic household word in only 14 years.
When you brand a product or service, you want it to become widely used and for everyone to know about it. Just like a lot of people now say that they will “Google” something (using “Google” as a verb).
However, eventually there becomes a risk that you can no longer use your brand name because it has become generic. I consider that a small risk since if you’ve gotten to that point, your brand has already become ultra popular.
Former brands that were eventually ruled to be generic (and thus no longer owned by the company who created them) include aspirin, originally a trademark of Bayer AG; butterscotch, originally a trademark of Parkinson’s, and escalator, originally a trademark of Otis Elevator Company.
More recently, companies owning such brands as Rollerblade, BandAid, Xerox and Kleenex have fought off attempts to make them generics (in which case they would lose the massive value of their brand names).
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